# Veeba

> Veeba is the flagship sauce and condiment brand of VRB Consumer Products, founded by Viraj Bahl in 2013. It manufactures sauces, dressings, dips, spreads and other packaged foods for restaurant chains and household kitchens, selling through general trade, modern retail and online channels. Its restaurant supply business helped establish the manufacturing base for a nationwide retail brand.

- **Founded:** 2013
- **Headquarters:** Gurugram, India
- **Founders:** Viraj Bahl (Founder and Managing Director)
- **Products:** Veeba sauces, dressings and dips, Veeba spreads and sweet toppings, Veeba Food Services, WokTok by Veeba, Tasty Pixel
- **Notable:** Veeba launched in 2013 and entered consumer retail in 2015, according to YourStory’s 2019 account., Superbrand recognition in 2021 and 2022, reported by VRB., VRB reports AmbitionBox Best Places to Work recognition in 2022 and 2024.

## Products & services

- **Veeba sauces, dressings and dips** — Retail condiments including Chipotle Southwest, Sweet Onion, Honey Mustard, mayonnaise, ketchup, pasta sauces and salsa.
- **Veeba spreads and sweet toppings** — Sandwich spreads, peanut butter and dessert toppings for household kitchens.
- **Veeba Food Services** — Institutional sauces and food solutions for quick-service restaurants and other food-service operators.
- **WokTok by Veeba** — Chinese and Pan-Asian sauces, dressings and noodles; launched with five cup-noodle variants.
- **Tasty Pixel** — Sibling VRB brand offering value-oriented sauces, spreads, noodles and pickles.
- **Barisco** — Sibling VRB brand providing beverage solutions for professional food-service customers.
- **Zyro** — Sibling VRB beverage brand co-founded with Karan Aujla, marketed as zero sugar and zero calories.

## Achievements

- Veeba launched in 2013 and entered consumer retail in 2015, according to YourStory’s 2019 account.
- Superbrand recognition in 2021 and 2022, reported by VRB.
- VRB reports AmbitionBox Best Places to Work recognition in 2022 and 2024.
- Reached roughly ₹1,000 crore annual operating revenue in FY2025, according to published financial data.

## Latest updates

- **2026-03** — VRB and Karan Aujla launched Zyro India, a zero-sugar, zero-calorie beverage brand.
- **2026-04** — Financial Express reported roughly ₹1,030 crore FY2025 operating revenue and preparations for an IPO; this was a reported plan, not a completed listing.

## Links

- Website: https://vrbconsumer.com/
- LinkedIn: https://www.linkedin.com/company/veeba/
- Twitter/X: https://twitter.com/veeba_in
- YouTube: https://www.youtube.com/@VeebaIndia
- Instagram: https://www.instagram.com/veeba_in/
- Facebook: https://www.facebook.com/Veeba.in/

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Profile page: https://yespress.io/veeba
Published by YesPress — https://yespress.io
Last updated: 2026-10-10