# Vectors

> Vectors is a Paris strategic communications agency that combines corporate and crisis counsel, executive positioning, public affairs, social media, employee advocacy, monitoring, creative production, web development, and data-led AI reputation work. Its distinctive wager is that reputation now lives in both human opinion and machine-generated answers, so communicators need researchers, data scientists, developers, and creatives at the same table.

- **Founded:** 2009
- **Headquarters:** Paris, France
- **Founders:** Albéric Guigou (Co-founder and President), Fabrice Ivara (Co-founder and former Managing Director)
- **Products:** Strategic and crisis communications, Executive communication and thought leadership, Press relations and public affairs, Social media, editorial, and influencers, Internal communication and employee advocacy
- **Notable:** Built a multidisciplinary Paris team of roughly 50 people according to public company profiles., Maintained a public client relationship with Veolia for more than a decade., Expanded from early e-reputation work into integrated strategic communications, data, creative production, and digital delivery.

## Products & services

- **Strategic and crisis communications** — Online and offline strategy, narratives, messaging, crisis counsel, leadership support, and project direction.
- **Executive communication and thought leadership** — Positioning, onboarding, daily editorial support, speaking programs, and rich media for leaders.
- **Press relations and public affairs** — Boutique media relations and institutional influence programs.
- **Social media, editorial, and influencers** — Integrated social strategy, content operations, community awareness, and influencer relations.
- **Internal communication and employee advocacy** — Data-assisted ambassador identification, training, onboarding, and employee storytelling.
- **Monitoring and social listening** — Real-time alerts, periodic reports, sector and competitor analysis, community mapping, and decision support.
- **AI Reputation** — Model perception diagnostics, source mapping, crawlability audits, editorial playbooks, and ongoing monitoring, built with Trickstr technology.
- **Creative production and studio** — Brand identity, illustration, infographics, audio, video, live production, and an in-house Paris recording studio.
- **Websites and digital experiences** — Web strategy, user experience, design, development, and interactive digital production.

## Achievements

- Built a multidisciplinary Paris team of roughly 50 people according to public company profiles.
- Maintained a public client relationship with Veolia for more than a decade.
- Expanded from early e-reputation work into integrated strategic communications, data, creative production, and digital delivery.
- Co-produced the second CAC 40 AI Reputation Barometer using 39,800 prompts and analysis of 572,796 source citations.
- Created an AI Reputation offer already associated publicly with work for Veolia, Vinci, L’Oréal, and Carrefour.

## Latest updates

- **2026-08** — Vectors and Trickstr published the second edition of their CAC 40 AI Reputation Barometer, based on 39,800 questions to four models and 572,796 analyzed citations.
- **2026-03** — Vectors publicly formalized AI Reputation as an end-to-end service spanning education, diagnosis, source mapping, editorial playbooks, and monitoring.
- **2025-10** — Vectors and Trickstr released an initial large-scale CAC 40 AI reputation study and began promoting free diagnostic testing.
- **2024-07** — Trickstr, later described as Vectors’ technology and data engine or sister company, was incorporated in Paris.

## Links

- Website: https://vectors-group.com/
- LinkedIn: https://www.linkedin.com/company/group-vectors/

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Profile page: https://yespress.io/vectors
Published by YesPress — https://yespress.io
Last updated: 2026-09-21