# VCCP

> VCCP is a London-headquartered global advertising and marketing group built around a deceptively difficult promise: bring strategy, creative, media, production, PR, digital product design, behavioural science and AI together without sanding off the odd ideas. Founded around a kitchen table in 2002 with O2 as its first client, it sold to Chime for up to £30 million in 2005 and has since expanded into a network of more than 1,600 people, nine offices and 20 specialist capabilities. Its modern calling card is Daisy, an AI grandmother that kept phone scammers talking while turning fraud prevention into widely shared entertainment.

- **Founded:** 2002
- **Headquarters:** London, United Kingdom
- **Founders:** Charles Vallance (Founding Partner and Chairman), Rooney Carruthers (Co-founder), Adrian Coleman (Founding Partner and Executive Chairman), Ian Priest (Co-founder)
- **Products:** Integrated brand and advertising, VCCP Media, Bernadette, Girl&Bear, faith
- **Notable:** Named the UK's biggest creative agency by billings in 2023 after reported billings rose 34% year over year., Won seven Cannes Lions in 2025 and described itself as the festival's most awarded independent agency that year., Daisy vs Scammers won more than 100 awards, including five Cannes Lions, and generated more than 1.5 billion earned impressions.

## Products & services

- **Integrated brand and advertising** — Brand strategy, creative platforms and campaigns designed to remain coherent across markets and channels.
- **VCCP Media** — Communications planning, buying and activation that combines media with search, social, data, technology and behavioural insight.
- **Bernadette** — Digital product and service innovation spanning invention, optimisation and connected customer experiences.
- **Girl&Bear** — Global content production focused on craft, scale and technology-enabled making.
- **faith** — A generative-AI creative agency and research hub that develops client work, workflows, training and responsible-use practice.
- **Cowry Consulting** — Behavioural-science consulting by psychologists, economists, researchers and data scientists, acquired into the group in 2022.
- **VCCP Roar** — An integrated PR and communications business formed from Good Relations, Harvard and Teamspirit.

## Achievements

- Named the UK's biggest creative agency by billings in 2023 after reported billings rose 34% year over year.
- Won seven Cannes Lions in 2025 and described itself as the festival's most awarded independent agency that year.
- Daisy vs Scammers won more than 100 awards, including five Cannes Lions, and generated more than 1.5 billion earned impressions.
- Won Campaign's 2025 Global Creative Agency of the Year, Global Integrated Marketing Agency of the Year and Global Agency Growth Leader awards, announced in June 2026.
- Won Campaign's 2025 UK Independent Creative Agency of the Year award, announced in March 2026.
- Reached more than 1,600 employees across nine global offices and 20 specialist capabilities by 2026.

## Latest updates

- **2026-09** — Macmillan Cancer Support appointed SomeOne and VCCP Blue as its integrated strategic brand and creative partners.
- **2026-09** — VCCP marked three years of faith and detailed its 25-person AI unit, responsible-use principles and work on custom models, agents and asset production.
- **2026-08** — The second faith Film Fest trained staff on Google AI tools and produced short films across VCCP offices and disciplines.
- **2026-06** — VCCP collected three golds at the Campaign Global Agency of the Year awards, including Global Creative Agency and Global Integrated Marketing Agency.
- **2026-05** — Contagious named VCCP a 2026 Pioneer, the agency's first appearance in the global ranking.

## Links

- Website: https://www.vccp.com/
- LinkedIn: https://www.linkedin.com/company/vccp/
- Twitter/X: https://twitter.com/VCCP
- YouTube: https://www.youtube.com/@VCCP_Global
- Instagram: https://instagram.com/vccp__
- Facebook: https://facebook.com/VCCPGroup/

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Profile page: https://yespress.io/vccp
Published by YesPress — https://yespress.io
Last updated: 2026-09-24