# VBA

> VBA develops cloud-based software for healthcare payers, third-party administrators and ancillary insurers. Its modular SaaS suite connects claims and benefits administration with member portals, mobile access, customer support, analytics and APIs.

- **Founded:** 2009
- **Headquarters:** Milwaukee, United States
- **Products:** VBASoftware, VBAGateway, VBAnalytics, VBAMobile, VBAVoice
- **Notable:** AWS reported a test queue of 60,000 claims processed in minutes in May 2023., Allegeant case study reports 55% complete provider-call resolution and approximately USD 50,000 estimated annual savings., J.P. Farley case study reports growth from 25,000 to 48,000 administered lives alongside operational automation.

## Products & services

- **VBASoftware** — Core claims and benefits administration covering enrollment, plan configuration, provider networks, billing and reinsurance.
- **VBAGateway** — Role-specific web portals for members, providers, employers, brokers and administrators.
- **VBAnalytics** — Population, utilization, financial and predictive risk reporting.
- **VBAMobile** — Mobile app extension of the VBAGateway experience.
- **VBAVoice** — Interactive voice response, notifications and customer support capabilities.
- **VBAPI** — Documented APIs and developer tooling for integration with the VBA platform.
- **VBAdjudicate** — Serverless claims adjudication engine. All clients were reported migrated in the Q4 2023 newsletter.
- **VBAssist** — AI-enabled help assistant demonstrated alongside VBAdjudicate at the 2024 HCAA Executive Forum.

## Achievements

- AWS reported a test queue of 60,000 claims processed in minutes in May 2023.
- Allegeant case study reports 55% complete provider-call resolution and approximately USD 50,000 estimated annual savings.
- J.P. Farley case study reports growth from 25,000 to 48,000 administered lives alongside operational automation.
- VBA says it is a Representative Vendor in the 2026 Gartner U.S. healthcare payer CAPS Market Guide.

## Latest updates

- **2026-09** — Published a September 17 article on member portal self-service features.
- **2026-07** — Announced Goodbill automated medical-record retrieval partnership on July 16.
- **2026-05** — Announced Rick Ellsworth as Chief Operating Officer on May 7.
- **2026-02** — Daniel Laroue appointed CEO on February 18; Mike Clayton transitioned to Senior Advisor.

## Links

- Website: https://vbasoftware.com/
- LinkedIn: https://www.linkedin.com/company/vbasoftware/
- Twitter/X: https://twitter.com/vbasoftware
- Facebook: https://www.facebook.com/vbasoftware/

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Profile page: https://yespress.io/vba
Published by YesPress — https://yespress.io
Last updated: 2026-10-25