# Vast (Acquired by Vroom Jan 2021)

> Vast built search and analytics for expensive purchases, then developed its automotive business into CarStory: vehicle appraisal, inventory forecasting, marketplace listings and dealer website reports. Vroom acquired Vast Holdings, Inc., doing business as CarStory, in January 2021 for approximately $120 million. CarStory remained an operating business after Vroom ended ecommerce vehicle retailing in 2024.

- **Founded:** 2005
- **Headquarters:** Austin, United States
- **Founders:** Naval Ravikant (Co-founder; launch-era CEO), Kevin Laws (Co-founder; chairman), Boris Agapiev (Co-founder)
- **Products:** Vast classified search and REST API, CarStory Market Reports / Promote, CarStory Appraise, CarStory Track, CarStory.com
- **Notable:** Public developer preview launched in March 2006., Capital One Growth Ventures announced a $14 million investment in February 2016., Vroom completed acquisition of 100% of Vast Holdings on January 7, 2021, for approximately $120 million.

## Products & services

- **Vast classified search and REST API** — Launch-era web extraction, normalization and syndication of car, job and personal listings. Historical product.
- **CarStory Market Reports / Promote** — Embeddable vehicle and market comparisons, dealership merchandising and listing syndication; the public product page offers free enrollment.
- **CarStory Appraise** — Vehicle identification, local-market analysis and forecasts to support acquisition pricing; includes VINspect and GoPrice.
- **CarStory Track** — Inventory monitoring and alerts that identify pricing and merchandising issues, with dealer-specific forecasts.
- **CarStory.com** — Consumer used-vehicle marketplace with vehicle research and market reports.
- **Enterprise automotive data and digital services** — Analytics and digital experiences for publishers, dealers and automotive financial services companies.

## Achievements

- Public developer preview launched in March 2006.
- Capital One Growth Ventures announced a $14 million investment in February 2016.
- Vroom completed acquisition of 100% of Vast Holdings on January 7, 2021, for approximately $120 million.
- CarStory continued serving third-party customers after Vroom announced its ecommerce wind-down in January 2024.

## Latest updates

- **2024-01** — Vroom announced its exit from ecommerce vehicle retailing; CarStory and UACC would continue operating.
- **2025-06** — CarStory reported Q2 revenue of about $1.8 million; the filing attributed the decline primarily to the loss of a major customer.
- **2026-03** — Vroom’s 2025 annual report said CarStory had focused on existing customers and data-model development, with some technology staff supporting UACC.
- **2026-08** — Vroom reported CarStory Q2 2026 revenue of $1.297 million, down 29.7% from Q2 2025.

## Links

- Website: http://www.vast.com
- LinkedIn: https://www.linkedin.com/company/vast-com/
- Twitter/X: https://twitter.com/vast_com
- Facebook: https://facebook.com/pages/Vastcom-inc/115428721806146

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Last updated: 2026-10-05