# Varicent

> Varicent is a Toronto-based enterprise software company that connects sales planning, incentive compensation, seller analytics, and revenue data. Its pitch is practical: replace the fragile handoffs among spreadsheets, CRM, HR, finance, and payroll with one governed model. That flexibility suits large, complicated sales organizations, but implementation effort, specialized administration, and quote-only pricing make it a poor fit for teams that mainly need a lightweight commission calculator.

- **Founded:** 2005
- **Headquarters:** Toronto, Canada
- **Founders:** Marc Altshuller (Founder and current CEO), Daniel Shimmerman (Founder and original CEO), Matt Whitney (Founding leadership member and current CTO)
- **Team size:** Approximately 680-700+ employees; Varicent says it grew from about 120 employees at the 2020 divestiture to 700+.
- **Products:** Varicent Incentives, Varicent Sales Planning, Seller Insights, Varicent ELT, Channel Incentives
- **Notable:** Named Canada's fastest-growing company by PROFIT 100 in 2010 and the fastest-growing software company in the 2010 Deloitte Technology Fast 500, according to Varicent., Acquired by IBM in 2012 after raising $35 million and serving more than 200 organizations., Relaunched as an independent company in January 2020 under returning founder and CEO Marc Altshuller.

## Products & services

- **Varicent Incentives** — Designs compensation plans, automates commission calculations and payouts, manages inquiries, and gives sellers visibility into earnings.
- **Varicent Sales Planning** — Models market segments, territories, quotas, capacity, and resource allocation, with scenario planning and links to downstream incentives.
- **Seller Insights** — Gives sellers and managers performance dashboards, gap-to-quota views, account potential, pipeline exploration, and earnings simulations.
- **Varicent ELT** — Connects, transforms, cleanses, and governs revenue data from CRM, HR, finance, databases, files, and cloud systems.
- **Channel Incentives** — Automates partner rebates, SPIFFs, tiered programs, performance reporting, and channel payout visibility.
- **Professional Services and Varicent Advantage** — Implementation, enablement, optimization, training, and ongoing support for enterprise deployments.

## Achievements

- Named Canada's fastest-growing company by PROFIT 100 in 2010 and the fastest-growing software company in the 2010 Deloitte Technology Fast 500, according to Varicent.
- Acquired by IBM in 2012 after raising $35 million and serving more than 200 organizations.
- Relaunched as an independent company in January 2020 under returning founder and CEO Marc Altshuller.
- Grew from roughly 120 employees at divestiture to more than 700, according to the company.
- Named a Leader in the 2025 Forrester Wave for Sales Performance Management Solutions for Incentive Compensation.
- Named a Leader in the 2026 Gartner Magic Quadrant for Sales Performance Management and ranked first in all evaluated use cases in Gartner's related Critical Capabilities report, according to Varicent.
- Expanded the product portfolio through acquisitions of Symon.AI and Concert Finance.
- Shaw Industries reported more than 8% profitable growth after implementing Varicent Incentives and Sales Planning, according to Varicent's customer material.

## Latest updates

- **2024-07** — Warburg Pincus led a strategic investment alongside Great Hill Partners, Spectrum Equity, and company management; terms were not disclosed.
- **2025-04** — Varicent became a Workday Innovation Partner and announced a certified integration supporting more than 150 joint customers.
- **2025-12** — At its inaugural Unlock Innovation Forum, Varicent unveiled an AI-native architecture for scenario modeling, incentive logic, data documentation, and compensation inquiries.
- **2026-02** — Former Workday co-president Doug Robinson joined Varicent's board as the company expanded its AI-native revenue orchestration platform.
- **2026-05** — Varicent published customer examples from Thomson Reuters and Shaw Industries showing the ELT Assistant reducing some data-analysis work from hours to minutes.
- **2026-06** — Varicent announced it was a Leader in the 2026 Gartner Magic Quadrant for Sales Performance Management and ranked first across the evaluated Critical Capabilities use cases.

## Links

- Website: https://www.varicent.com
- LinkedIn: https://www.linkedin.com/company/varicent
- Twitter/X: https://twitter.com/thisisvaricent
- Instagram: https://www.instagram.com/thisisvaricent
- Facebook: https://facebook.com/varicent/

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Profile page: https://yespress.io/varicent
Published by YesPress — https://yespress.io
Last updated: 2026-08-24