# Vantage Learning

> Vantage Learning is a privately held education technology business within Vantage Labs. Its IntelliMetric essay-scoring engine powers MY Access! writing instruction and supports district analytics, assessment integrations, and publisher partnerships. It sells schools and institutions tools for faster feedback, repeated revision, and tracking writing performance.

- **Founded:** 1997
- **Headquarters:** New Hope, United States
- **Founders:** Peter Murphy (Founder; identified as CEO in a 2014 interview)
- **Products:** IntelliMetric, MY Access!, WriteVue, Professional Learning Connections, writeSHIFT
- **Notable:** IntelliMetric has been used for essay assessment since 1998, according to Vantage., GMAC published an evaluation of IntelliMetric on GMAT writing prompts in 2005., McGraw-Hill announced a writing-feedback collaboration in 2019.

## Products & services

- **IntelliMetric** — Automated essay scoring trained on expert-scored writing; supports instructional, assessment, publisher, and API use cases. Company reports operational use since 1998.
- **MY Access!** — Web-based writing instruction with automated scores, MY Tutor revision feedback, MY Editor editing support, teacher comments, and student portfolios.
- **WriteVue** — Writing diagnostics, longitudinal analytics, action planning, and professional learning for districts; also marketed to higher education.
- **Professional Learning Connections** — Teacher workshops, implementation support, modeling, coaching, and training to turn assessment information into writing instruction.
- **writeSHIFT** — API access to Vantage writing assessment and instructional technologies for integration into other platforms.
- **Custom solutions and consulting** — Configurable assessment, testing, data management, and learning technology services.
- **MY Access! Home Edition** — Advertised as a 12-month web subscription with one parent account and either three or six student accounts.

## Achievements

- IntelliMetric has been used for essay assessment since 1998, according to Vantage.
- GMAC published an evaluation of IntelliMetric on GMAT writing prompts in 2005.
- McGraw-Hill announced a writing-feedback collaboration in 2019.
- Received a USD 447,570 Gates Foundation research commitment in August 2020.

## Latest updates

- **2025-09** — Texas Education Agency spending records list Jasper ISD purchasing 1,000 MY Access! student subscriptions for $16,500 and 1,000 CiteSmart subscriptions for $2,000.
- **2026-03** — The same state spending report lists a further March 31 Jasper ISD entry for 1,000 MY Access! subscriptions at $16.50 each and CiteSmart at $2 each; entries should not be assumed to represent net incremental users.

## Links

- Website: https://www.vantagelearning.com/
- LinkedIn: https://www.linkedin.com/company/vantage-learning/
- Twitter/X: https://twitter.com/VantageLearn
- Facebook: https://www.facebook.com/VantageLearning

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Profile page: https://yespress.io/vantage-learning
Published by YesPress — https://yespress.io
Last updated: 2026-10-24