# Vanessa Thompson

> Vanessa Thompson is the Vice President of Revenue and Growth Marketing at Twilio, where she leads a global team driving top-of-funnel growth across demand generation, lifecycle marketing, product marketing, competitive intelligence, and the developer network. A New Zealander who built her career through government tech, analyst research at IDC, and SaaS consulting at Bluewolf before joining Twilio in 2018, she has ascended from IoT marketing director to interim CMO and now oversees the full revenue marketing engine at one of the world's leading cloud communications platforms.

- **Role:** Vice President, Revenue and Growth Marketing at Twilio
- **Organizations:** Twilio, Bluewolf (IBM), IDC
- **From:** New Zealand
- **Nationality:** New Zealander
- **Known for:** Ascended from IoT marketing director to VP of Revenue and Growth Marketing at Twilio in under 7 years, Served as Twilio's Interim CMO during a critical transition period, Built and scaled Twilio's developer network including Evangelism, Docs, and Content teams

## Career timeline

- **pre-2012** — Worked in technology and government roles in New Zealand, including work at New Zealand's largest bank on technology and network projects (approx. 6 years)
- **~2012** — Moved to the United States; joined IDC as Research VP, building research practices in collaboration, unified communications, social software, and customer experience
- **~2018** — Left IDC after approximately 6 years; joined Bluewolf (an IBM Salesforce consulting firm) as Senior Vice President of Customer Experience Insights
- **2018** — Joined Twilio as Director of Customer Demand and Ecosystems for IoT, overseeing all marketing activities and hardware ecosystem partnerships
- **2019-2021** — Promoted to Senior Director, Product Marketing at Twilio; responsible for Messaging, Email, Voice, Video, SIP Trunking, and Account Security
- **2021-2022** — Served as Twilio's Interim CMO during leadership transition
- **2022-2023** — VP of Product Marketing at Twilio, overseeing Product Marketing, Competitive Intelligence, Analyst Relations, and the Developer Network (Evangelism, Docs, Content)
- **2023-present** — Promoted to Vice President, Revenue and Growth Marketing at Twilio, leading global team across demand generation, growth, lifecycle, analytics, product marketing, and product strategy
- **2024** — Featured speaker at SIGNAL 2024 in Singapore and London; hosted sessions on customer engagement and Twilio's AI-driven communication products
- **2025** — Speaker at SIGNAL San Francisco 2025 and SIGNAL Sydney 2025; co-presented session on AI for product-led growth; participated in MWC Barcelona 2026 as panelist on Mobile Identity Summit

## Achievements

- Ascended from IoT marketing director to VP of Revenue and Growth Marketing at Twilio in under 7 years
- Served as Twilio's Interim CMO during a critical transition period
- Built and scaled Twilio's developer network including Evangelism, Docs, and Content teams
- Co-presenter at SIGNAL San Francisco 2025 on AI for product-led growth — covering homegrown ML models for hyper-personalization
- Regular featured speaker at Twilio SIGNAL global conferences (Singapore, London, San Francisco, Sydney)
- Panelist at MWC Barcelona 2026 Mobile Identity Summit alongside representatives from Google, Deutsche Telekom, and TransUnion
- Author of multiple Twilio blog posts on AI-driven marketing, personalization, and customer engagement
- Featured in Women in Product Marketing podcast series
- Built Twilio's competitive intelligence and analyst relations practice as VP of Product Marketing

## Latest updates

- **2026-04** — Participated as a panelist at MWC Barcelona 2026's Mobile Identity Summit on trust and identity in digital ecosystems, alongside leaders from Google, Deutsche Telekom, and TransUnion
- **2025-05** — Co-presented 'AI for Product-Led Growth at Twilio: An Executive's Guide' at SIGNAL San Francisco 2025 with Orisa Cherenfant
- **2025-03** — Featured speaker at SIGNAL Sydney 2025, Twilio's debut Australian conference sold out on the harbour
- **2025-02** — Hosted 'Twilio Talks: New Rules of Engagement' fireside chat on AI, trust, and personalization trends
- **2024-06** — Speaker at SIGNAL 2024 London on customer engagement and AI-driven communications
- **2024-04** — Published 'The AI Advantage: Taking Personalized Marketing to the Next Level' on the Twilio blog

## Links

- Website: https://twilio.com
- LinkedIn: https://www.linkedin.com/in/vanessathomps
- YouTube: https://www.youtube.com/watch?v=3zRcODdQk54
- Facebook: https://www.facebook.com/TeamTwilio

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Profile page: https://yespress.io/vanessa-thompson
Published by YesPress — https://yespress.io
Last updated: 2026-05-29