# Vanessa Phillips

> Vanessa Phillips is the New York-based co-founder and CEO of Feel Good Foods. After making food for local customers and helping build Friedman’s in Chelsea Market, she and chef Tryg Siverson brought frozen potstickers to Whole Foods. Her work now spans product development, retail expansion and a growing range of nostalgic snacks and breakfast foods.

- **Role:** Co-founder and CEO at Feel Good Foods
- **Organizations:** Feel Good Foods, Friedman’s
- **Education:** New School University
- **Known for:** Co-founded Feel Good Foods and secured an initial 27-store Whole Foods placement., Helped create and operate Friedman’s in Chelsea Market., Built a frozen-food brand with approximately 25,000 U.S. retail locations reported in 2026.

## Career timeline

- **2006** — Met chef and future co-founder Tryg Siverson while working at a restaurant, according to a company historical presentation.
- **Before Feel Good Foods** — Made and delivered lasagnas in New York; subsequently helped open and operate Friedman’s in Chelsea Market.
- **2011** — Company historical presentation dates its Whole Foods dumpling debut to this year.
- **2012** — Feel Good Foods introduced egg rolls, according to its company presentation.
- **2017** — Company expanded beyond Asian foods with taquitos and empanadas.
- **2024** — Appeared on The Kara Goldin Show in March; company refreshed its packaging during the year.
- **2026** — Interviews described approximately 25,000-store distribution and a broader push into breakfast.

## Achievements

- Co-founded Feel Good Foods and secured an initial 27-store Whole Foods placement.
- Helped create and operate Friedman’s in Chelsea Market.
- Built a frozen-food brand with approximately 25,000 U.S. retail locations reported in 2026.

## Latest updates

- **2026-09** — Trade coverage reported onion rings, pancake and sausage sticks, and crispy stuffed pizza sticks rolling out at Whole Foods; pancake and sausage sticks were also listed at Kroger.
- **2026-08** — Appeared in a Yahoo Finance video interview as Feel Good Foods co-founder and CEO.
- **2026-07** — Discussed the company’s origins and retail growth in the U.S. Chamber of Commerce C-Suite to Main Street series.
- **2026-04** — Nosh reported a nationwide Target expansion and additional breakfast products.

## Links

- Website: https://feel-good-foods.com/
- LinkedIn: https://www.linkedin.com/in/phillipsvanessa/
- Instagram: https://www.instagram.com/vphillips.fgf/

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Profile page: https://yespress.io/vanessa-phillips
Published by YesPress — https://yespress.io
Last updated: 2026-10-24