# Validity

> Validity sells enterprise software for customer data quality and email performance. Its portfolio combines Salesforce cleanup through DemandTools, contact verification through BriteVerify, and email testing, deliverability and intelligence from Litmus, Everest and MailCharts. Its 2026 Engage platform brings these email capabilities into an AI-assisted workflow alongside existing marketing systems.

- **Founded:** 2018
- **Headquarters:** Boston, United States
- **Founders:** Mark Briggs (Founder, Chairman and CEO)
- **Products:** Validity Engage, DemandTools, BriteVerify, Litmus, Everest / Deliverability & Analytics
- **Notable:** Assembled CRMfusion, BriteVerify, Return Path, AppBuddy, 250ok, MailCharts and Litmus into a broader data-quality and email portfolio., Launched Everest in August 2020 and Engage in February 2026., Thornburg case study reports 120 hours saved per week.

## Products & services

- **Validity Engage** — AI-assisted enterprise email platform joining creation, testing, deliverability, competitive intelligence and contact data quality; some capabilities consume purchased credits.
- **DemandTools** — Salesforce data quality software for matching, deduplication, standardization, imports, bulk updates and repeatable maintenance. Acquired with CRMfusion in 2018; product predates Validity.
- **BriteVerify** — Bulk and real-time email, phone and address verification. Acquired in 2018; powers Engage contact verification.
- **Litmus** — Email creation, rendering tests, previews, personalization and optimization. Acquired in April 2025; Litmus Deliverability announced in February 2026.
- **Everest / Deliverability & Analytics** — Email deliverability, sender reputation, inbox placement and performance analytics; launched in 2020 and listed in Engage terms as Deliverability & Analytics / aka Everest.
- **MailCharts** — Competitive email and SMS campaign intelligence; acquired in April 2022.
- **GridBuddy Connect** — Editable CRM grids that bring related records into a working view; part of the acquired AppBuddy product family.
- **Sender Certification** — Sender accreditation based on eligibility and sending practices; excluded from the standard Engage subscription.
- **Heatwave** — Domain blocklist detecting behavioral patterns associated with synthetic email warming and unethical cold-email infrastructure.

## Achievements

- Assembled CRMfusion, BriteVerify, Return Path, AppBuddy, 250ok, MailCharts and Litmus into a broader data-quality and email portfolio.
- Launched Everest in August 2020 and Engage in February 2026.
- Thornburg case study reports 120 hours saved per week.
- Reading For Education case study reports inbox placement as high as 95.2% and a 200% year-over-year email revenue uplift.
- Trust Center reports exception-free SOC 2 Type II audits for BriteVerify, Everest and Litmus; scope remains product-specific.

## Latest updates

- **2026-09** — September 30: published a holiday consumer email survey covering 1,000 consumers.
- **2026-09** — September 3: launched Heatwave; reported more than one million listed domains exhibiting synthetic-warming patterns.
- **2026-08** — August 25: released CRM research based on 500 marketing professionals across five countries; 21% said their data was very well prepared for AI.
- **2026-02** — February 11: announced Engage and Litmus Deliverability.
- **2026-01** — Appointed Tim Adams CFO and promoted Matt Gore to CTO.

## Links

- Website: https://www.validity.com/
- LinkedIn: https://www.linkedin.com/company/validityinc/
- Twitter/X: https://twitter.com/TrustValidity
- YouTube: https://www.youtube.com/@Validity-Inc
- Facebook: https://www.facebook.com/trustvalidity/

---

Profile page: https://yespress.io/validity
Published by YesPress — https://yespress.io
Last updated: 2026-10-02