# Valerie Stachurski

> Valerie Stachurski is the Chief Marketing Officer of RxPx, a Canadian marketing executive whose career began in freelance writing, grew through a Toronto agency partnership and her own PR firm, and moved into digital-health leadership. Her public record shows a consistent method: make complicated ideas legible, give creative teams room to work, and measure attention by what it makes possible.

- **Role:** Chief Marketing Officer at RxPx
- **Organizations:** RxPx, Curatio, Charming Media Inc., Lucreative Media Inc.
- **Education:** Bachelor of Arts in English, Carleton University
- **Known for:** Named 2025 Marketer of the Year in the Health IT category by Swaay.Health., Founded Charming Media Inc. in 2012 and built it into a Toronto agency representing Canadian and global brands., Advanced from freelance writer to agency partner early in her career.

## Career timeline

- **Before 2012** — Joined Lucreative Media as a freelance writer supporting SEO work, then became a partner and Director of Social Media, Online Content and Communications.
- **2012** — Founded Charming Media Inc., a Toronto public relations and social media agency.
- **2018** — Repositioned Charming Media toward green beauty and wellness brands and publicly discussed the business case for values-led marketing.
- **Before 2024** — Joined Curatio as Director of Marketing and led brand work with external creative collaborators.
- **2024** — Served as RxPx General Manager of Marketing and spoke at DigiPharma Connect on AI and marketing.
- **2025** — Became Chief Marketing Officer at RxPx and was named Swaay.Health Health IT Marketer of the Year.
- **2025** — Appeared on The Healthtech Marketing Show to discuss LinkedIn advertising and B2B campaign performance.
- **2026** — Continued as RxPx Chief Marketing Officer and shared the company’s new research and 2026 commercial initiatives.

## Achievements

- Named 2025 Marketer of the Year in the Health IT category by Swaay.Health.
- Founded Charming Media Inc. in 2012 and built it into a Toronto agency representing Canadian and global brands.
- Advanced from freelance writer to agency partner early in her career.
- Reached the Chief Marketing Officer role at RxPx.
- Invited to speak on AI in marketing at DigiPharma Connect 2024.
- Featured on The Healthtech Marketing Show in 2025 to discuss B2B LinkedIn campaign strategy.

## Latest updates

- **2026-08** — Shared RxPx’s Pharma Brand Team Survey, intended to establish benchmarks around the pressures and priorities facing pharma brand leaders.
- **2026-05** — Promoted RxPx’s work and participation around the 2026 health.tech global summit in Basel.
- **2025-07** — Credited as author of RxPx’s announcement of a strategic partnership with Lumia Care.
- **2025-06** — Appeared on The Healthtech Marketing Show to discuss LinkedIn advertising, personalization, and campaign performance.
- **2025-04** — Named Swaay.Health’s 2025 Marketer of the Year in the Health IT category.

## Links

- Website: https://rxpx.health
- LinkedIn: https://www.linkedin.com/in/valerie-stachurski-b703691a

---

Profile page: https://yespress.io/valerie-stachurski
Published by YesPress — https://yespress.io
Last updated: 2026-08-24