# Val Geisler

> Val Geisler is a lifecycle marketing strategist and VP of Partner Programs at Digioh, best known for founding Fix My Churn and creating the 'Dinner Party Strategy' — a behavior-driven email onboarding framework that has powered 209% conversion lifts for SaaS and ecommerce brands. With 12+ years at the intersection of customer empathy and marketing systems, she has built advocacy programs at Klaviyo, grown retention email to 25% of company revenue at ByHeart, and hosted the Ecommerce Marketing School podcast. Her philosophy: emails are relationships, not broadcasts.

- **Role:** VP, Partner Programs at Digioh
- **Organizations:** Digioh, Fix My Churn, Klaviyo, ByHeart, ConvertKit
- **Nationality:** American
- **Education:** Degree in Theater Production, Unknown
- **Known for:** Founded Fix My Churn, a lifecycle email consulting agency that served global SaaS and ecommerce brands including Stripe and ConvertKit, Created the 'Dinner Party Strategy' — an email onboarding framework that achieved 209% increase in email conversions for one client, Built Klaviyo's customer advocacy program from scratch

## Career timeline

- **2015-2017** — Content Crafter at ConvertKit
- **2017** — Founded Fix My Churn, a lifecycle email consulting agency for SaaS and ecommerce brands
- **2017-2021** — Chief Email Officer at Fix My Churn — ran lifecycle strategy for 10-15 global SaaS and ecommerce brands per year; clients included Stripe and ConvertKit
- **2021** — Joined Klaviyo as Customer Advocacy Lead; built advocacy function from the ground up
- **2021** — Created inaugural Klaviyo Connect event in London — 35 customers, 6 video testimonials in one day
- **2021-2023** — Hosted Ecommerce Marketing School podcast (Privy / Triple Whale Network)
- **2023** — Joined ByHeart as Head of Retention (Director, Lifecycle & Retention Marketing)
- **2023-2024** — Grew lifecycle email to 25% of company revenue at ByHeart; partnered with acquisition to reduce CAC
- **2024** — Joined Digioh as VP of Customer & Lifecycle Marketing; co-sold with sales at 60% close rate
- **2025** — Promoted to VP, Partner Programs at Digioh; signed 10 net-new agency partners with $100k+ MRR potential each

## Achievements

- Founded Fix My Churn, a lifecycle email consulting agency that served global SaaS and ecommerce brands including Stripe and ConvertKit
- Created the 'Dinner Party Strategy' — an email onboarding framework that achieved 209% increase in email conversions for one client
- Built Klaviyo's customer advocacy program from scratch
- Grew lifecycle email channel to 25% of total company revenue at ByHeart
- Co-sold with sales teams at 60% close rate at Digioh
- Signed 10 net-new agency partners with $100k+ MRR potential each at Digioh
- Named Top 100 Customer Marketing Influencers and Strategists
- CustomerX Expansion Engineer Award Finalist
- Reforge Certified in Customer Retention + Engagement
- LinkedIn Top 8% of US users; Top 10% in Digital Marketing
- Host of Ecommerce Marketing School podcast (Privy / Triple Whale Network)
- Published free guide: 'The Dinner Party Strategy: SaaS Email Marketing for Real Humans'
- Speaker at MicroConf, eCommerce MasterPlan Virtual Summit, eCommerce Expo 2021 US
- ~18,500 Twitter followers; ~7,300 LinkedIn followers

## Latest updates

- **2025-12** — Promoted to VP, Partner Programs at Digioh, building the agency partner program and certification framework from scratch
- **2025-09** — Published multiple product release update articles for Digioh's blog
- **2024-07** — Joined Digioh as VP of Customer & Lifecycle Marketing

## Links

- Website: https://valgeisler.com/
- LinkedIn: https://www.linkedin.com/in/lovevalgeisler
- Twitter/X: https://x.com/lovevalgeisler
- Facebook: https://www.facebook.com/lovevalgeisler/

---

Profile page: https://yespress.io/val-geisler
Published by YesPress — https://yespress.io
Last updated: 2026-04-25