# Vacation Inc.

> Vacation is a Miami sun-care and fragrance company that sells SPF lotions, sprays, oils and gels alongside perfume and merchandise. Its nostalgic resort identity, distinctive scents and playful formats turn sun protection into a sensory consumer experience. It sells through its own website and national retailers including Ulta Beauty, Nordstrom and Target.

- **Founded:** 2021
- **Headquarters:** Miami, United States
- **Founders:** Dakota Green (Co-founder; formerly CEO; operations leadership), Lach Hall (Co-founder; Executive Chair, Marketing), Marty Bell (Co-founder; creative leadership)
- **Products:** Classic Lotion, “VACATION” by Vacation, Classic Whip SPF 30, Orange Gelée SPF 30, After Sun by Vacation
- **Notable:** Listed at No. 152 on the 2025 Inc. 5000, with 2,557% three-year growth., Expanded from a 2021 direct launch into national beauty and mass retail., Built an eleven-member advisory panel for the Orange Gelée revival.

## Products & services

- **Classic Lotion** — The original scented sunscreen lotion; the brand pre-launched with SPF 30.
- **“VACATION” by Vacation** — Sunscreen-scented eau de toilette developed with ARQUISTE; listed at $60 when researched.
- **Classic Whip SPF 30** — Whipped-cream-inspired sunscreen mousse; listed at $22. Subject of an August 2025 FDA warning alongside Classic Whip Glow SPF 30.
- **Orange Gelée SPF 30** — Balm-to-oil sunscreen gel developed with eleven fans and experts; launched March 28, 2024; listed at $23.
- **After Sun by Vacation** — An eau de toilette extending the scent of the brand’s after-sun gel.
- **Chardonnay Oil SPF 30** — Sunscreen oil listed at $22.

## Achievements

- Listed at No. 152 on the 2025 Inc. 5000, with 2,557% three-year growth.
- Expanded from a 2021 direct launch into national beauty and mass retail.
- Built an eleven-member advisory panel for the Orange Gelée revival.

## Latest updates

- **2026-08** — Nelson Miranda appointed CEO; all three founders remain involved.
- **2026-03** — VMG Partners made a minority investment.
- **2025-08** — FDA issued a warning letter concerning Classic Whip SPF 30 and Classic Whip Glow SPF 30, including dosage-form eligibility and food-like presentation.

## Links

- Website: https://vacation.inc
- LinkedIn: https://www.linkedin.com/company/vacation-inc/
- Twitter/X: https://twitter.com/vacation_inc
- Instagram: https://www.instagram.com/vacationinc/
- Facebook: https://facebook.com/pages/category/brand/Vacation-Inc-103689115185605/
- TikTok: https://www.tiktok.com/@vacationinc

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Profile page: https://yespress.io/vacation-inc
Published by YesPress — https://yespress.io
Last updated: 2026-10-15