# Usetiful

> Usetiful is a digital adoption platform that helps software companies onboard and guide users without writing code. Built by a distributed European team that incorporated in Estonia through the e-Residency program, it offers no-code product tours, onboarding checklists, smart tips, in-app messages and surveys that layer directly on top of any web application. The company grew from a bootstrapped side-project into a tool used by companies including Zalando, DHL and Audi, and was acquired by US analytics firm Fullstory in November 2025.

- **Founded:** 2019
- **Headquarters:** Tallinn, Estonia
- **Founders:** Ondrej Dobias (Co-founder & CEO)
- **Team size:** Small, fully remote team (roughly 10-30) distributed across Europe and beyond, with staff hired from countries including Germany, Slovakia, Czechia, Armenia, Malaysia and Australia.
- **Products:** Product Tours, Onboarding Checklists, Smart Tips (Hotspots), In-app Messages & Banners, Knowledge Base / Assistant
- **Notable:** Acquired by US analytics firm Fullstory in November 2025 in a multi-million-dollar deal (terms undisclosed)., Won enterprise customers including Zalando, DHL and Audi as a bootstrapped, unfunded company., Built a digital adoption platform without raising external venture funding.

## Products & services

- **Product Tours** — No-code interactive step-by-step tours - tip balloons, pointers, modals and slideouts built in a visual editor with custom triggers, images and video - to walk users to their 'aha' moment.
- **Onboarding Checklists** — Progress-tracking checklists that break complex setup into digestible tasks users can complete at their own pace.
- **Smart Tips (Hotspots)** — Contextual tooltips and hotspots that surface help exactly where a user needs it, without cluttering the interface.
- **In-app Messages & Banners** — Targeted announcements and banners for feature launches, updates and campaigns, shown to segmented user groups.
- **Knowledge Base / Assistant** — A searchable in-product help portal and assistant that keeps documentation one click away inside the app.
- **Surveys & Feedback** — In-app surveys and feedback widgets that measure sentiment and capture user feedback at key moments in the journey.

## Achievements

- Acquired by US analytics firm Fullstory in November 2025 in a multi-million-dollar deal (terms undisclosed).
- Won enterprise customers including Zalando, DHL and Audi as a bootstrapped, unfunded company.
- Built a digital adoption platform without raising external venture funding.
- ISO 27001 certified and GDPR compliant with EU data hosting.
- Turned an internal onboarding workaround into a commercially successful standalone product.

## Latest updates

- **2025-11** — Fullstory acquired Usetiful; the platform became Fullstory Guides & Surveys and new standalone signups were closed.
- **2025-05** — Founder Ondrej Dobias visited Estonia for the first time, attending the Latitude59 conference in Tallinn.
- **2025-03** — Announced an integration partnership with Customerscore.io to reduce churn and drive SaaS growth.

## Links

- Website: https://www.usetiful.com/
- LinkedIn: https://www.linkedin.com/company/usetiful/
- Twitter/X: https://twitter.com/usetiful_tours
- Facebook: https://www.facebook.com/usetiful/

---

Profile page: https://yespress.io/usetiful
Published by YesPress — https://yespress.io
Last updated: 2026-08-08