# Userlane

> Userlane is a Munich-based software adoption platform that sits on top of the business applications employees already use - SAP, Salesforce, Workday and hundreds more - and layers on interactive, step-by-step guidance so people can figure out unfamiliar software without formal training. Founded in 2015, the company pairs that in-app assistance with analytics that show which applications are actually being used and how well, helping large organisations in regulated industries cut training and support costs and get more value from their software spend. Its customers include Mercedes-Benz, Vodafone, the NHS, Deutsche Bahn and SAP.

- **Founded:** 2015
- **Headquarters:** Munich, Germany
- **Founders:** Hartmut Hahn (CEO & Co-Founder), Felix Eichler (CTO & Co-Founder), Kai Uhlig (Co-Founder)
- **Team size:** Approximately 100-150 employees
- **Products:** Application Intelligence, Contextual Assistance, Userlane AI Assistant
- **Notable:** Named a Top Leader in the Digital Adoption Platform category by G2., Recognised by Gartner Peer Insights in the Digital Adoption Platforms market., Raised €10M Series B led by Five Elms Capital (2020) for global expansion.

## Products & services

- **Application Intelligence** — Discovers which applications employees actually use, measures adoption with the HEART analytics framework, and gives IT a portfolio overview to guide decisions on licenses, training and support spend.
- **Contextual Assistance** — In-app help delivered through the Userlane Assistant, interactive Workflow Guidance for complex processes, and an Engagement Suite (announcements, surveys, form validation, auto-translation) - all authored without code.
- **Userlane AI Assistant** — An enterprise-grade AI assistant that brings contextual help into the flow of work, including integration with Microsoft 365 Copilot.

## Achievements

- Named a Top Leader in the Digital Adoption Platform category by G2.
- Recognised by Gartner Peer Insights in the Digital Adoption Platforms market.
- Raised €10M Series B led by Five Elms Capital (2020) for global expansion.
- Built a customer base of blue-chip enterprises including Mercedes-Benz, the NHS and Vodafone.
- Launched an enterprise AI Assistant integrated with Microsoft 365 Copilot.

## Latest updates

- **2025-01** — Launched an enterprise-grade AI Assistant, including integration with Microsoft 365 Copilot.
- **2024-01** — Expanded its partnership with PwC around measuring and accelerating digital adoption.
- **2023-01** — Rolled out Application Intelligence with HEART analytics to measure real software usage across an organisation's app portfolio.

## Links

- Website: https://www.userlane.com
- LinkedIn: https://www.linkedin.com/company/userlane
- YouTube: https://www.youtube.com/@userlane9819

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Profile page: https://yespress.io/userlane
Published by YesPress — https://yespress.io
Last updated: 2026-08-08