# UserGuiding

> UserGuiding is a no-code product adoption platform that lets non-technical teams build interactive user onboarding - product tours, checklists, tooltips, in-app messages, surveys, knowledge bases and an AI assistant - without writing code. Founded in 2017 by Osman Koç and Muhammet Enginar and bootstrapped out of Istanbul, it now serves roughly 130 paying companies including Verizon, Costco and Dentsu, positioning itself as the affordable, fast-to-implement alternative to heavyweight adoption tools like Pendo, Appcues and WalkMe.

- **Founded:** 2017
- **Headquarters:** San Francisco, California, USA (founded in Istanbul, Turkey)
- **Founders:** Osman Koç (Co-Founder & CEO), Muhammet Enginar (Co-Founder & CTO / Head of Engineering)
- **Team size:** ~37-47 employees (2024)
- **Products:** User Onboarding & Product Tours, Onboarding Checklists, In-App Messages & Announcements, Surveys & NPS, User Segmentation & Analytics
- **Notable:** Bootstrapped from an Istanbul startup studio to ~$3.3M ARR with only ~$1.1M raised, Serves large enterprises including Verizon, Costco and Dentsu, Ranked among the Top 50 products on G2 out of 175,000+ tools

## Products & services

- **User Onboarding & Product Tours** — No-code interactive guides, walkthroughs, hotspots and tooltips built via a Chrome extension on top of a live product.
- **Onboarding Checklists** — Step-by-step task lists that push new users toward activation and their first value moment.
- **In-App Messages & Announcements** — Modals, banners, slideouts and product-update hubs to communicate releases and drive feature discovery.
- **Surveys & NPS** — In-app surveys with multiple question types, logic rules and NPS for collecting user feedback at scale.
- **User Segmentation & Analytics** — Targeting, segmentation and performance dashboards to measure guide completion and adoption impact.
- **Knowledge Base** — Self-serve help center to centralize support content and reduce support load.
- **AI Assistant** — In-app AI chatbot powered by GPT models that answers user questions from your knowledge base, URLs and PDFs, and can drive in-product actions.
- **Resource Center** — Embeddable in-app hub bringing guides, help docs, updates and the AI assistant together in one widget.

## Achievements

- Bootstrapped from an Istanbul startup studio to ~$3.3M ARR with only ~$1.1M raised
- Serves large enterprises including Verizon, Costco and Dentsu
- Ranked among the Top 50 products on G2 out of 175,000+ tools
- Built one of the most-cited SaaS onboarding content libraries in the category
- Launched a free forever self-serve support stack (Knowledge Base + AI Assistant) in 2024

## Latest updates

- **2024-07** — Launched Knowledge Base to centralize self-serve support content.
- **2024-11** — Released the AI Assistant, an in-app GPT-powered chatbot that answers from your own content.
- **2024** — Revenue grew to ~$3.3M ARR with roughly 130 paying customers.

## Links

- Website: https://userguiding.com
- LinkedIn: https://www.linkedin.com/company/userguiding
- Twitter/X: https://x.com/UserGuiding
- Facebook: https://www.facebook.com/userguiding

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Profile page: https://yespress.io/userguiding
Published by YesPress — https://yespress.io
Last updated: 2026-08-08