# Upvoty

> Upvoty is a Netherlands-based SaaS tool that helps product teams turn user feedback into product decisions. It combines feedback voting boards, a public roadmap, and a changelog in one platform, so companies can collect requests, let users upvote them, show what is being built, and announce what shipped. Founded in 2018 by serial entrepreneur Mike Slaats and grown as a bootstrapped business, Upvoty serves hundreds of small and mid-sized software companies. Its 2.0 rebuild and 2026 AI features - including duplicate-merging and an MCP server that connects the feedback backlog to assistants like Claude, ChatGPT and Cursor - position it as an affordable alternative to Canny, Frill and Productboard.

- **Founded:** 2018
- **Headquarters:** Eindhoven, Netherlands
- **Founders:** Mike Slaats (Founder & CEO)
- **Team size:** Small remote team; reported between 1 and 8 people depending on the source and period
- **Products:** Feedback voting boards, Product roadmap, Changelog, In-app feedback widget, Merge AI
- **Notable:** Grew from beta to $1,000 MRR within about three months of its February 2019 launch., Reached roughly $17k MRR by 2020 and around $45k-$55k in combined monthly income at its peak, entirely bootstrapped., Served an estimated 800 customers by 2023 with about $480K in annual revenue.

## Products & services

- **Feedback voting boards** — Public or private boards where users submit requests, bugs and ideas and upvote them, with tags, filters, leaderboards, moderation and SSO.
- **Product roadmap** — A public roadmap that shows what is planned, in progress and shipped, with voting and followers so customers can track their requests.
- **Changelog** — Release notes that automatically notify the users who voted for a feature when it ships.
- **In-app feedback widget** — An embeddable widget that lets users leave feedback without leaving the product.
- **Merge AI** — AI that automatically detects and merges duplicate feedback posts so boards stay clean.
- **Upvoty MCP server** — A Model Context Protocol integration that connects the feedback backlog to AI assistants such as Claude, ChatGPT, Gemini, Grok, Perplexity and Cursor.
- **Upvoty API & webhooks** — REST API and webhooks plus integrations with Slack, Intercom and Zapier for syncing feedback into other tools.

## Achievements

- Grew from beta to $1,000 MRR within about three months of its February 2019 launch.
- Reached roughly $17k MRR by 2020 and around $45k-$55k in combined monthly income at its peak, entirely bootstrapped.
- Served an estimated 800 customers by 2023 with about $480K in annual revenue.
- Shipped a full 2.0 rebuild that reviewers praised as fast, modern and reliable.
- Launched an MCP server in 2026, among the early feedback tools to connect their backlog to AI assistants.

## Latest updates

- **2026-01** — Repositioned around AI: launched the Upvoty MCP server connecting the feedback backlog to Claude, ChatGPT, Gemini, Grok, Perplexity and Cursor, and added AI-assisted roadmap prioritization.
- **2025-01** — Rolled out Merge AI for automatic duplicate detection and completed the Upvoty 2.0 platform rebuild.
- **2023-01** — Grew to roughly 800 customers and about $480K in annual revenue.

## Links

- Website: https://upvoty.com
- LinkedIn: https://www.linkedin.com/company/upvoty
- Twitter/X: https://x.com/upvoty
- YouTube: https://www.youtube.com/@upvoty
- Instagram: https://www.instagram.com/upvoty/

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Profile page: https://yespress.io/upvoty
Published by YesPress — https://yespress.io
Last updated: 2026-08-08