# UpSpring

> UpSpring is a women-owned, New York-based strategic communications agency focused on the built environment. Founded in 2009 by childhood friends Tiffany Rafii and Sarah Terzic, it combines public relations, brand positioning, content, digital marketing, web development and go-to-market work for architecture firms, design practices, builders and product manufacturers. Its distinction is less a secret tactic than accumulated context: UpSpring works on both sides of the specification table and builds campaigns backward from the business a client wants to win.

- **Founded:** 2009
- **Headquarters:** New York, United States
- **Founders:** Tiffany Rafii (CEO and Co-Founder), Sarah Terzic (President and Co-Founder)
- **Products:** Strategic public relations, Branding and creative, Digital marketing and web, Go-to-market and marketing strategy, AI Authority Audit
- **Notable:** Named to The PR Net 100 in 2024 and 2025., Named to PRNEWS' 2025 Agency Elite roster., Selected as a 2024 PRovoke North America Boutique Agency of the Year finalist.

## Products & services

- **Strategic public relations** — Media relations, executive positioning, thought leadership, award submissions, speaking opportunities and crisis communications for built-environment companies.
- **Branding and creative** — Brand strategy, naming, visual identity, messaging, campaign creative and design systems.
- **Digital marketing and web** — Website strategy and development, SEO, content, email, paid media, social campaigns and performance tracking, expanded through the Epiphany Studio acquisition.
- **Go-to-market and marketing strategy** — Audits and coordinated programs built backward from a client's target sector, geography, specification channel or revenue objective.
- **AI Authority Audit** — An assessment of how a company is described, cited and surfaced across large-language-model and AI-search experiences, followed by a plan to close positioning gaps.

## Achievements

- Named to The PR Net 100 in 2024 and 2025.
- Named to PRNEWS' 2025 Agency Elite roster.
- Selected as a 2024 PRovoke North America Boutique Agency of the Year finalist.
- Included in PRovoke Media's 2025 Best Agencies in North America list.
- Ranked number 202 in PRovoke Media's 2025 Global Top 250, with reported 2024 fee income of $8.4 million.
- PRovoke highlighted 40.7% year-over-year growth in its 2024 agency research.
- Client campaign for PJCArchitecture reported 31 placements, 544 million impressions and six design awards.
- Client launch for MONOPOLY Queens Edition reported 168 placements, more than 941 million impressions and a five-day sellout.

## Latest updates

- **2024-12** — UpSpring announced a year of agency and campaign honors, including PRNEWS' 2025 Agency Elite recognition and PRovoke recognition for growth.
- **2025** — The PR Net 100 profile highlighted UpSpring's Launch:HER Awards, team growth, The Design Board podcast and work for Arcadis and Soake Pools.
- **2026-01** — PRovoke Media profiled CEO Tiffany Rafii and described UpSpring as a 50-plus-person agency representing more than 80 clients.
- **2026** — UpSpring introduced an AI Authority Audit focused on how companies are represented in LLMs and AI-powered search.
- **2026** — PRovoke listed UpSpring among its 100 Best Agencies in the US and reported a 40-plus-person team supporting more than 75 clients nationwide.

## Links

- Website: https://www.weareupspring.com
- LinkedIn: https://www.linkedin.com/company/weareupspring
- YouTube: https://www.youtube.com/@UpSpringPR
- Instagram: https://www.instagram.com/weareupspring/
- Facebook: https://www.facebook.com/weareupspring/

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Profile page: https://yespress.io/upspring
Published by YesPress — https://yespress.io
Last updated: 2026-09-23