# Upscale AI

> Upscale AI is an AI-native advertising platform that lets performance-driven and e-commerce brands create, run, and optimize TV-quality video ads on streaming and connected TV channels. Its flagship product, Upscale Studio, turns a brand's existing website and social assets into streaming-ready creative, buys media programmatically in real time, and optimizes campaigns for measurable outcomes - bringing the performance-marketing playbook to the living-room screen. Founded by ad-tech veterans from Google, Twitter, Salesforce, Moloco, and MNTN, the company launched out of stealth in May 2025 with $5.5M in funding.

- **Founded:** 2024
- **Headquarters:** San Mateo, California, United States
- **Founders:** Herman Yang (Co-founder & CEO), Kevin Weatherman (Co-founder, Head of Business), Mike Chang (Co-founder, Head of Product & Operations), Seth Yates (Co-founder, Head of Technology)
- **Team size:** ~22 employees
- **Products:** Upscale Studio, AI Creative Generation, AI Ads Engine, Measurement & Incrementality
- **Notable:** Launched out of stealth in May 2025 with $5.5M in funding., Unveiled Upscale Studio, billed as the first AI-native platform to create and run performance TV ads on streaming channels., Assembled a founding team of ad-tech veterans from Google (AdMob), Twitter (MoPub), Salesforce, Moloco, and MNTN.

## Products & services

- **Upscale Studio** — AI-native platform that creates, runs, and optimizes performance TV ads on streaming channels. It generates TV-quality video creative from a brand's existing website and social assets, buys media programmatically through real-time bidding on connected TV, and optimizes campaigns for outcomes with built-in ML analytics.
- **AI Creative Generation** — Turns existing brand assets into TV-quality performance video creatives at a fraction of the cost and time of traditional agencies.
- **AI Ads Engine** — Runs performance streaming TV campaigns that optimize for outcomes using machine-learning-driven targeting and programmatic media buying.
- **Measurement & Incrementality** — Holistic measurement tools that help brands quantify the impact and incrementality of their performance TV campaigns.

## Achievements

- Launched out of stealth in May 2025 with $5.5M in funding.
- Unveiled Upscale Studio, billed as the first AI-native platform to create and run performance TV ads on streaming channels.
- Assembled a founding team of ad-tech veterans from Google (AdMob), Twitter (MoPub), Salesforce, Moloco, and MNTN.
- Signed early brand adopters including Branch Furniture and Lalo.

## Latest updates

- **2025-05** — Emerged from stealth with $5.5M in pre-seed and seed funding and launched Upscale Studio.
- **2025-05** — Featured by M12 in a founders feature detailing the team's ad-tech origins and 'failure is data' philosophy.

## Links

- Website: https://upscale.ai
- LinkedIn: http://www.linkedin.com/company/upscaleaihq
- Twitter/X: https://twitter.com/Upscale_ai
- Facebook: https://www.facebook.com/upscaleaihq

---

Profile page: https://yespress.io/upscale-ai
Published by YesPress — https://yespress.io
Last updated: 2026-06-27