# UPROXX

> UPROXX is a Los Angeles-based digital media and entertainment company that grew from a music and pop-culture website into a connected-TV and social-video powerhouse reaching more than 160 million monthly viewers. Founded by Jarret Myer and Brian Brater, it owns brands including UPROXX, HipHopDX and Dime Magazine, produces original music and culture programming, runs a content studio for brand campaigns, and - after going independent again in 2024 alongside will.i.am and Rich Antoniello - sells media across YouTube and CTV while folding AI into how it makes and monetizes content.

- **Founded:** 2008
- **Headquarters:** Los Angeles, California, United States
- **Founders:** Jarret Myer (Co-Founder & CEO), Brian Brater (Co-Founder)
- **Team size:** ~83 employees
- **Products:** UPROXX, UPROXX TV, HipHopDX, Dime Magazine, UPROXX Content Studio
- **Notable:** Reached more than 160 million monthly viewers across YouTube and social platforms by 2026, Ranked #7 among the top 25 CTV entertainment properties (Comscore), ahead of Vevo, Fox and Warner Bros., Ranked as the top YouTube partner channel per Comscore, ahead of SonyBMG, The Orchard and Studio71

## Products & services

- **UPROXX** — Flagship digital publication and video brand covering music, movies, TV, sports, food and pop culture, plus the long-running UPROXX original video franchises.
- **UPROXX TV** — Connected-TV and social-video network distributing music and entertainment programming; reported a top-10 ranking among CTV entertainment properties at the 2026 NewFronts.
- **HipHopDX** — One of the longest-running hip-hop news and culture publications, covering news, reviews, interviews and rankings.
- **Dime Magazine** — Basketball and sneaker culture brand covering the NBA and the game's style and lifestyle.
- **UPROXX Content Studio** — Branded-content and production arm that develops original programming, brand campaigns and experiential work for advertisers and partners.
- **Media Sales / YouTube representation** — Sells media across UPROXX channels and holds the exclusive deal to represent Warner Music's U.S. YouTube inventory.
- **AI StoryLabs** — In-house unit using conversational AI (built around will.i.am's FYI AI technology) to transform brand communication and content production.

## Achievements

- Reached more than 160 million monthly viewers across YouTube and social platforms by 2026
- Ranked #7 among the top 25 CTV entertainment properties (Comscore), ahead of Vevo, Fox and Warner Bros.
- Ranked as the top YouTube partner channel per Comscore, ahead of SonyBMG, The Orchard and Studio71
- Debuted UPROXX TV as a top-10 CTV entertainment property at the 2026 IAB NewFronts
- Acquired by Warner Music Group in 2018, then bought back to independence in 2024
- Built the UPROXX Music Critics Poll, a successor to the Village Voice Pazz & Jop poll
- 64% of its audience is unique versus Netflix and roughly 63% unique versus ESPN (Comscore)

## Latest updates

- **2026-03** — UPROXX TV reported 160 million monthly viewers and debuted at the 2026 NewFronts as a top-10 CTV entertainment property, expanding its connected-TV reach.
- **2026-03** — Joined the industry push to pitch creator-made music television to advertisers at the IAB NewFronts.
- **2024-04** — Jarret Myer, Rich Antoniello and will.i.am acquired UPROXX, HipHopDX and Dime Magazine from Warner Music Group to form the independent UPROXX Studios, with an exclusive deal to represent Warner Music's U.S. YouTube sales.

## Links

- Website: https://uproxx.com
- LinkedIn: https://www.linkedin.com/company/uproxx
- Twitter/X: https://twitter.com/UPROXX
- YouTube: https://www.youtube.com/uproxx
- Instagram: https://www.instagram.com/uproxx
- Facebook: https://facebook.com/UPROXX
- TikTok: https://www.tiktok.com/@uproxx

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Profile page: https://yespress.io/uproxx
Published by YesPress — https://yespress.io
Last updated: 2026-06-10