# Uplift Campaigns

> Uplift Campaigns is a privately held, digital-first political agency founded in 2015 in Berkeley. It combines creative production, media buying, campaign strategy and data products for Democratic candidates and progressive organizations, arguing that campaigns perform better when the people making the message, buying the audience and reading the results work from the same picture.

- **Founded:** 2015
- **Headquarters:** Berkeley, United States
- **Founders:** Andy Barr (Founder and Managing Director)
- **Team size:** 23 employees reported in supplied company data; LinkedIn lists 11-50 and the company site shows 20 named team members.
- **Products:** Creative, Media buying and ad operations, Targeting and modeling, Scan, Ascend
- **Notable:** Won the 2025 Reed Award for Best Employer - Democratic., Scan Digital Competitive received a silver Pollie Award for Best Ad Technology Innovation in 2024., Scan Digital Competitive was recognized for Innovation in Digital Advertising at the 2023 CampaignTech Awards.

## Products & services

- **Creative** — Digital ads, video, display, email, managed social, websites, merchandise and direct mail designed for the strengths and limits of each channel.
- **Media buying and ad operations** — In-house digital ad buying, pacing and optimization, with a broader cross-screen planning approach offered through Viewpoint Media.
- **Targeting and modeling** — Layered voter targeting, custom turnout and persuasion models, political and consumer data onboarding, and geo and inventory strategies intended to cover matching gaps.
- **Scan** — Competitive intelligence that aggregates ad spend and creative across television, connected TV, digital and radio, displayed through maps, graphs and week-by-week tables.
- **Ascend** — A cross-platform dashboard combining fundraising, spend, impressions, creative placements and messaging for a campaign and its opponents.
- **Calibrate** — Real-time first-party ad reporting and media-planning software available to Viewpoint media clients.
- **Tally** — Early-ballot return tracking by geography and voter profile, used to identify turnout patterns and remaining persuadable voters.
- **Horizon** — Fundraising analytics across CRM, email and fundraising platforms, including donor reactivation and domain-reputation monitoring; available to Uplift clients.

## Achievements

- Won the 2025 Reed Award for Best Employer - Democratic.
- Scan Digital Competitive received a silver Pollie Award for Best Ad Technology Innovation in 2024.
- Scan Digital Competitive was recognized for Innovation in Digital Advertising at the 2023 CampaignTech Awards.
- Uplift says its work has helped flip competitive congressional districts and elect candidates at statewide, legislative, county and municipal levels.
- AAPC named then-Uplift staffer Jamie Patton to its 2021 40 Under 40 class.

## Latest updates

- **2025-07** — A Tucson campaign finance filing recorded a $1,000 payment to Uplift Campaigns for digital ads, illustrating its continued work in local races.
- **2025** — Campaigns & Elections named Uplift Best Employer - Democratic in the Reed Awards.
- **2024-08** — Founder Andy Barr discussed starting and growing Uplift on The Great Battlefield podcast.
- **2024** — Scan Digital Competitive won silver for Best Ad Technology Innovation at the Pollie Awards.
- **2024-03** — Barr appeared on Hello Merge Tag to discuss platform-agnostic creative, audience reach and Scan's tracking across Google, Meta and Snap.

## Links

- Website: https://www.upliftcampaigns.com/
- LinkedIn: https://www.linkedin.com/company/uplift-campaigns
- Twitter/X: https://twitter.com/adkinsey
- Instagram: https://www.instagram.com/upliftcampaigns/
- Facebook: https://www.facebook.com/upliftcampaigns

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Profile page: https://yespress.io/uplift
Published by YesPress — https://yespress.io
Last updated: 2026-09-16