# Upland

> Upland (Uplandme, Inc.) is a blockchain-based metaverse game that maps virtual properties onto real-world addresses, letting players buy, sell, develop and trade digital real estate as NFTs. Founded in 2018 and launched in 2019 on the EOS blockchain, it blends Monopoly-style property trading with city building, a player-driven economy, and its own tokens (UPX and the ERC-20 Sparklet). Backed by $27M in funding led by Animoca Brands, the Mountain View company has grown to 3M+ registered wallets and partnerships with brands such as FIFA and the NFL Players Association.

- **Founded:** 2018
- **Headquarters:** Mountain View, California, United States
- **Founders:** Dirk Lueth (Co-Founder & Co-CEO), Idan Zuckerman (Co-Founder & Co-CEO), Mani Honigstein (Co-Founder & Board Member)
- **Team size:** ~80 employees
- **Products:** Upland (game), UPX, Sparklet ($SPARKLET), Metaventures, NFT-to-USD program
- **Notable:** Raised $18M Series A led by Animoca Brands at a $300M valuation (2021), Surpassed 3 million registered wallets, 8+ million virtual assets minted and sold

## Products & services

- **Upland (game)** — A virtual property trading and city-building game mapping NFTs to real-world addresses on the EOS blockchain, playable in-browser and on mobile.
- **UPX** — In-game currency used to purchase and trade virtual properties; bought directly through the game store with fiat, not on public exchanges.
- **Sparklet ($SPARKLET)** — Upland's ERC-20 utility token (on Ethereum and Base) that powers building, transport, events and player-run businesses called Metaventures.
- **Metaventures** — Player-owned shops, factories and showrooms that operate as primary and secondary market businesses inside the Upland economy.
- **NFT-to-USD program** — Feature letting players convert eligible in-game digital assets into US dollars.

## Achievements

- Raised $18M Series A led by Animoca Brands at a $300M valuation (2021)
- Surpassed 3 million registered wallets
- 8+ million virtual assets minted and sold
- Partnerships with FIFA and the NFL Players Association
- In 2025: 141,000+ new properties minted, 15.4 billion UPX spent, 5 new international cities launched, 190 development updates shipped

## Latest updates

- **2025-12** — Upland's 2025 Year in Review: 141,000+ new properties minted, 15.4B UPX spent, 5 new international cities, 190 development updates and 5.3B+ Sparklet staked.
- **2025-06** — Rolled out Resident Score, The Census, multi-structure properties, a dedicated app chain and 'Uppies' digital residents.
- **2024-06** — Converted Spark to the ERC-20 Sparklet token at 1 Spark = 1,000 Sparklet, adding portability across Ethereum and Base.
- **2024-03** — Launched Sparklet airdrop rewarding early Upland metaverse players.

## Links

- Website: https://upland.me
- LinkedIn: http://www.linkedin.com/company/uplandme
- Twitter/X: https://twitter.com/uplandme
- YouTube: https://www.youtube.com/@uplandme
- Facebook: https://facebook.com/uplandme

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Profile page: https://yespress.io/uplandme-inc
Published by YesPress — https://yespress.io
Last updated: 2026-07-10