# Upland Workshop

> Upland Workshop is an independent strategic advisory firm that connects communications, positioning, partnerships, and original content to business goals. Founded in Los Angeles by longtime LeBron James adviser Adam Mendelsohn, it works with founders, executives, investors, athletes, and cultural figures, with a model that reaches beyond press coverage into owned media, strategic partnerships, and new ventures.

- **Founded:** 2020
- **Headquarters:** Los Angeles, United States
- **Founders:** Adam Mendelsohn (Founder and CEO)
- **Team size:** 11-50 employees; LinkedIn listed 2,235 followers and an 11-50 employee range in 2026.
- **Products:** Communications strategy and planning, Content creation and optimization, Enterprise partnerships, Systems, resources, and infrastructure modernization, Original IP and venture incubation
- **Notable:** Launched in March 2020 and grew to 10 employees by January 2023., Established a New York office alongside its Los Angeles headquarters., Built a public client roster spanning elite sports, private capital, media, technology, and civic initiatives.

## Products & services

- **Communications strategy and planning** — Narrative, positioning, messaging, media strategy, and campaign planning for leaders and organizations.
- **Content creation and optimization** — Owned and earned content strategies spanning executive voice, original formats, and distribution across fragmented media channels.
- **Enterprise partnerships** — Partnership development designed to connect a client’s narrative to commercial and cultural opportunities.
- **Systems, resources, and infrastructure modernization** — Operational advisory that upgrades the systems and capabilities supporting communications work.
- **Original IP and venture incubation** — Development of media concepts and intellectual property, exemplified by Upland’s role incubating sports-culture outlet OffBall.

## Achievements

- Launched in March 2020 and grew to 10 employees by January 2023.
- Established a New York office alongside its Los Angeles headquarters.
- Built a public client roster spanning elite sports, private capital, media, technology, and civic initiatives.
- Helped incubate OffBall, which launched in September 2024 as a human-curated sports-culture publication.
- Recruited former Bloomberg and Wall Street Journal journalists to deepen research, content, and financial communications capabilities.
- Appointed Arielle Patrick as managing partner to lead New York and expand financial communications.

## Latest updates

- **2026-04** — Upland advertised senior communications roles supporting the Cadillac Formula 1 Team, reflecting work across commercial, partnership, and ownership narratives.
- **2026-04** — The firm publicly described investments in owned-channel execution, executive voice, and AI-enabled communications workflows.
- **2026-01** — Arielle Patrick began as managing partner, leading the New York office and expanding financial communications.
- **2026** — OffBall and TOGETHXR formed a strategic partnership that included a minority investment and shared resources.
- **2025-07** — Adam Mendelsohn published a critique of the traditional PR labor-and-retainer model and argued for impact-based strategic work.

## Links

- Website: https://www.uplandworkshop.com/
- LinkedIn: https://www.linkedin.com/company/uplandworkshop

---

Profile page: https://yespress.io/upland-workshop
Published by YesPress — https://yespress.io
Last updated: 2026-09-16