# Uphold

> Uphold is a digital asset trading and financial infrastructure company serving retail investors and businesses. Its app combines cryptocurrency trading, selected currencies and precious metals, assisted self-custody, and geographically restricted services including staking and U.S. equities. Enterprise customers use its liquidity, custody and payment APIs; Uphold distinguishes its offering through cross-asset conversion and publicly displayed assets and obligations.

- **Founded:** 2013
- **Headquarters:** New York, United States
- **Founders:** Halsey Minor (Founder of Bitreserve, Uphold’s predecessor)
- **Products:** Uphold trading app, Uphold Vault, Topper, Enterprise APIs, Staking
- **Notable:** Publishes assets and obligations on a continuously updated public transparency page., Company reports 10M+ retail customers and hundreds of enterprise clients., Established a liquidity partnership with Ripple in 2023.

## Products & services

- **Uphold trading app** — Buy, sell, hold and convert supported cryptoassets and, where available, precious metals and currency exposures through an Anything-to-Anything interface. Product and asset availability vary by jurisdiction.
- **Uphold Vault** — Subscription assisted self-custody for BTC, XRP, HBAR and selected XRPL tokens. Two of three keys authorize movement; the user controls two keys and Uphold holds one for assistance.
- **Topper** — Uphold brand offering fiat-to-crypto purchases and crypto sales for self-custodial wallets, plus tools for integration into other products.
- **Enterprise APIs** — Trading and liquidity routing, custody, fiat and blockchain settlement, compliance workflows and stablecoin payment infrastructure for banks, brokers, fintechs and payment businesses.
- **Staking** — Rewards for supported proof-of-stake assets; geographic restrictions, commissions, market risk and possible unbonding periods apply. U.S. service relaunched in March 2025.
- **U.S. equities and ETFs** — U.S.-only access to 4,000+ stocks and ETFs, including fractional purchases from $5. Crypto funding is converted to USD by Uphold HQ Inc.; securities execution is through affiliated Uphold Securities Inc. and custody through Apex Clearing.
- **Autopilot** — Rules-based automated strategies including Momentum and Big10. Strategies rebalance weekly and do not guarantee returns.

## Achievements

- Publishes assets and obligations on a continuously updated public transparency page.
- Company reports 10M+ retail customers and hundreds of enterprise clients.
- Established a liquidity partnership with Ripple in 2023.
- Added access to 4,000+ U.S. stocks and ETFs in 2026.
- Reports SOC 2 Type 2, ISO 27001 and PCI DSS certifications.

## Latest updates

- **2026-10** — Uphold announced an enterprise presence at Money20/20 USA, including the October 18 Blockchain Summit; its announcement emphasized bank integrations and on-chain finance.
- **2026-09** — Fee schedule updated September 21; it specifies a boosted staking commission of 35% starting October 15, 2026.
- **2026-07** — A July 21 company press announcement introduced single-step crypto-to-equities trading for 4,000+ U.S. stocks and ETFs; the current product page explains separate conversion and brokerage entities.
- **2026-07** — European account support notice announced a pause on crypto and fiat deposits and receives from July 1 pending MiCAR licensing. Holding and withdrawals remained available; no restoration was established in the reviewed notice.
- **2026-04** — New York’s attorney general announced a $5 million Cred-related customer restitution settlement, plus certain bankruptcy recoveries, and due-diligence and registration requirements. Uphold disputed the characterization of its conduct and said it settled without admitting liability.
- **2026-03** — C1 Fund announced acquiring a position in Uphold; this should not be described as a disclosed primary venture round.

## Links

- Website: https://uphold.com/
- LinkedIn: https://www.linkedin.com/company/upholdinc
- Twitter/X: https://twitter.com/UpholdInc
- GitHub: https://github.com/uphold
- Instagram: https://www.instagram.com/upholdinc
- Facebook: https://www.facebook.com/upholdinc/

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Profile page: https://yespress.io/uphold
Published by YesPress — https://yespress.io
Last updated: 2026-10-27