# Updater

> Updater provides moving and resident onboarding software alongside commerce infrastructure that lets businesses embed shopping and ordering for internet, utilities, insurance, and other complex services. It connects consumers, property managers, audience owners, and service providers through checklists, APIs, embedded interfaces, call-center tools, and AI sales experiences.

- **Founded:** 2010
- **Headquarters:** New York, United States
- **Founders:** David Greenberg (Founder and CEO)
- **Products:** Updater moving app, Multifamily Resident Onboarding, Commerce APIs, Embed, Developer SDKs / Elements
- **Notable:** Reports $18B+ of products sold through its commerce infrastructure., Reports more than 250 businesses relying on its commerce products., Says its moving tools power more than one-quarter of US household moves.

## Products & services

- **Updater moving app** — Invite-only, free-to-movers app for organizing move tasks and booking services through participating real estate and property management partners.
- **Multifamily Resident Onboarding** — Property-specific checklists, automated follow-up, approvals, and visibility into resident move-in progress.
- **Commerce APIs** — Serviceability and Ordering APIs enable address-specific offers and order submission inside a partner’s interface.
- **Embed** — Branded purchasing flows delivered through an iframe or JavaScript.
- **Developer SDKs / Elements** — SDK-based native integration of purchasing infrastructure.
- **AI Sales Agent** — Conversational product discovery, comparison, and purchase through connected ordering infrastructure.
- **Call Transfer and Order Desk** — Human-assisted purchasing and call-center order placement and management.
- **Smart Sites** — Listed in the current commerce product suite; detailed scope not established in this research.
- **Internet Store in ChatGPT** — Announced live in May 2026; compares address-specific internet and TV plans and supports ordering through provider integrations.

## Achievements

- Reports $18B+ of products sold through its commerce infrastructure.
- Reports more than 250 businesses relying on its commerce products.
- Says its moving tools power more than one-quarter of US household moves.
- Completed a SOC 2 Type 2 security examination covering October 2025 through March 2026.

## Latest updates

- **2026-05** — Announced the Internet Store live inside ChatGPT, supported by integrations with 25+ major US internet providers.
- **2026-05** — Added Verizon 5G Home Internet to its broadband offering.
- **2026-04** — Announced completion of a SOC 2 Type 2 security examination by Schellman & Company.

## Links

- Website: https://updater.com/
- LinkedIn: https://www.linkedin.com/company/updater/
- Twitter/X: https://twitter.com/updater
- GitHub: https://github.com/Updater
- YouTube: https://youtube.com/playlist?list=PLcHNt0l3GuaGs-Ovd6yiJjtb-5dra9mtq
- Instagram: https://www.instagram.com/updaterhq/
- Facebook: https://facebook.com/Updater/

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Profile page: https://yespress.io/updater
Published by YesPress — https://yespress.io
Last updated: 2026-10-02