# unybrands

> unybrands is a Miami-based acquirer and operator of profitable e-commerce brands. It buys businesses selling through Amazon, Shopify, Walmart and other channels, then centralizes the difficult work - supply chain, performance marketing, analytics, product development and international expansion - on a shared operations and technology platform. Founded in 2020, it had acquired close to 30 brands and reported nearly $175 million in combined revenue by February 2024.

- **Founded:** 2020
- **Headquarters:** Miami, United States
- **Founders:** Ulrich Kratz (Co-founder and CEO), Eugen Miropolski (Co-founder), Christian Harnischfeger (Co-founder and board member)
- **Team size:** 51-200 employees; the company careers site has described more than 150 full-time employees, while LinkedIn lists the 51-200 size band.
- **Products:** E-commerce brand acquisition, Brand integration platform, Brand growth operations, Supply-chain and marketplace expansion, Founder referral program
- **Notable:** Acquired close to 30 brands by February 2024., Reached nearly $175 million in combined portfolio revenue by February 2024, according to the company., Completed its largest acquisition to date in February 2024, adding six European brands across home, lifestyle, juvenile and outdoor categories.

## Products & services

- **E-commerce brand acquisition** — Buys profitable Amazon FBA, DTC and marketplace businesses, with a tailored deal structure and a stated end-to-end process of roughly four to six weeks.
- **Brand integration platform** — Moves acquired businesses onto shared operational and technology infrastructure spanning analytics, finance, supply chain and marketplace management.
- **Brand growth operations** — Runs performance marketing, listing and content optimization, product development, customer experience and channel expansion for portfolio brands.
- **Supply-chain and marketplace expansion** — Consolidates logistics, improves inventory planning and launches products into additional geographies and channels such as Amazon, Shopify and Walmart.
- **Founder referral program** — Pays qualifying referral rewards when an introduced e-commerce business is acquired; the public page advertises rewards of up to $500,000.

## Achievements

- Acquired close to 30 brands by February 2024.
- Reached nearly $175 million in combined portfolio revenue by February 2024, according to the company.
- Completed its largest acquisition to date in February 2024, adding six European brands across home, lifestyle, juvenile and outdoor categories.
- Closed an undisclosed Series B round in February 2024 while refinancing its prior credit facility.
- Reported a cash-flow-positive business model in its February 2024 announcement.
- Built a global footprint with teams and facilities across the United States, Germany, the United Kingdom and China.

## Latest updates

- **2026-07** — Public recruiting pages showed active hiring across commercial operations, finance, people, supply chain, product testing and brand management.
- **2025** — At BDSS Iceland, unybrands described itself as operating close to 30 acquired brands with nearly $175 million in combined revenue.
- **2024-02** — Completed its largest acquisition, an all-cash European deal adding six brands, and closed a Series B round that also refinanced its prior credit facility.
- **2023-01** — Published a refreshed set of core company values after an internal review of the culture built since launch.

## Links

- Website: https://www.unybrands.com
- LinkedIn: https://www.linkedin.com/company/unybrands
- Twitter/X: https://twitter.com/unybrands
- Facebook: https://facebook.com/unybrands/

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Profile page: https://yespress.io/unybrands
Published by YesPress — https://yespress.io
Last updated: 2026-08-17