# Unseen Heroes

> Unseen Heroes is a Sacramento experience agency founded by Roshaun and Maritza Davis that combines event production, community engagement, content, design and retail. Its distinctive product is not simply a polished gathering: it builds recurring places where brands meet the people they want to reach and local vendors gain customers, visibility and a route into brick-and-mortar business.

- **Founded:** 2008
- **Headquarters:** Sacramento, United States
- **Founders:** Roshaun Davis (Co-founder and CEO), Maritza Davis (Co-founder and former COO)
- **Team size:** 11 employees in the supplied Apollo record; public reporting says payroll fell from nine employees to three during the 2020 pandemic contraction.
- **Products:** Experience and event production, Community engagement consulting, Content, media and brand design, Gather, Display: California
- **Notable:** Expanded the Midtown Farmers Market from one block to two and, according to Unseen Heroes, grew its Instagram audience from 253 to more than 31,000 while the market reached as many as 90 vendors., Drew about 1,000 people to the first Gather in Oak Park in 2015 around a block-long community table., Booked 112 events for 2016 and grew to eight employees by late 2015.

## Products & services

- **Experience and event production** — Concept development, coordination, management and day-of staffing for public, corporate and private experiences.
- **Community engagement consulting** — Community-informed strategy and programming for neighborhoods, institutions and development projects.
- **Content, media and brand design** — Content marketing, digital media, graphic design and branding that connect an experience to the intended audience.
- **Gather** — A recurring neighborhood dinner and street-festival format mixing food, music, makers and a shared community table.
- **Display: California** — A rotating retail concept for California-made and California-inspired goods, developed first as a pop-up and later as an Oak Park shop.
- **NeighborGood Market** — A certified farmers-market concept launched in Elk Grove to support small and microfarms and connect residents with healthy food.
- **Be Well Sacramento** — A pandemic-era health and wellness retail experience supported by conversations and media programming.

## Achievements

- Expanded the Midtown Farmers Market from one block to two and, according to Unseen Heroes, grew its Instagram audience from 253 to more than 31,000 while the market reached as many as 90 vendors.
- Drew about 1,000 people to the first Gather in Oak Park in 2015 around a block-long community table.
- Booked 112 events for 2016 and grew to eight employees by late 2015.
- Helped convene nearly 1,000 attendees at the Region Rising conference.
- Roshaun and Maritza Davis were named among Comstock's 2016 Young Professionals; Roshaun was later recognized in Sacramento Business Journal's 2020 40 Under 40 cohort.
- Produced the 2024 California Economic Summit and partnered on the 2024 California Arts & Culture Summit.

## Latest updates

- **2025-03** — Published a behind-the-scenes account of its production work for the 2024 California Economic Summit.
- **2024-04** — Partnered with California for the Arts to produce a statewide summit expected to bring together more than 350 arts and culture participants.
- **2023-10** — Its community-development work fed into the launch of sister nonprofit initiative CLTRE Club, which supports small and microbusiness owners, particularly entrepreneurs of color.
- **2023-02** — Roshaun Davis described plans for The Nest, a proposed co-owned live-work development for artists shaped by Unseen Heroes' repeated displacement from places it helped activate.

## Links

- Website: https://www.unseen-heroes.com/
- LinkedIn: http://www.linkedin.com/company/unseen-heroes
- Twitter/X: https://twitter.com/unseenheroes
- Instagram: https://www.instagram.com/unseenheroeshq/
- Facebook: https://www.facebook.com/unseenheroes

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Profile page: https://yespress.io/unseen-heroes
Published by YesPress — https://yespress.io
Last updated: 2026-09-14