# Unmetric

> Unmetric built enterprise social media analytics for brands and agencies, combining competitive benchmarking, campaign analysis, content discovery and reporting. Founded in 2011 and acquired by Falcon.io in 2019, its standalone platform has been replaced by Brandwatch Benchmark.

- **Founded:** 2011
- **Headquarters:** New York, United States
- **Founders:** Lakshmanan (Lux) Narayan (Co-founder and former CEO), Joseph Varghese (Co-founder and former Head of Technology), Kumar Krishnasami (Co-founder and former Head of Product)
- **Products:** Analyze, Discover, Track, Xia
- **Notable:** Raised USD 8.7 million across two disclosed institutional funding rounds., Built historical coverage of more than 100,000 brands across over 30 sectors, according to its company profile., Acquired by Falcon.io in October 2019.

## Products & services

- **Analyze** — Legacy flagship analytics platform for competitive comparisons, campaign analysis, content tagging, alerts and automated reports.
- **Discover** — Branded-content search and research tool, launched in 2016, with filters for keyword, time, engagement, industry and geography.
- **Track** — Competitive social campaign monitoring for marketing command centers, introduced as a web app in January 2016.
- **Xia** — AI layer introduced in Analyze in June 2017 for promoted-post detection, estimated Facebook reach and impressions, campaign insights and performance-outlier alerts.

## Achievements

- Raised USD 8.7 million across two disclosed institutional funding rounds.
- Built historical coverage of more than 100,000 brands across over 30 sectors, according to its company profile.
- Acquired by Falcon.io in October 2019.
- Reported more than doubling its client base in 2014, as covered by CIO in 2015.

## Latest updates

- **2023-10** — Brandwatch’s October 2023 product release announced integrated Benchmark out of beta and described Unmetric as legacy Benchmark.
- **2026-08** — Successor product: Brandwatch’s Benchmark introduction, dated August 19, 2026, describes a Social Media Management add-on with 20 channel slots by default.

## Links

- Website: https://unmetric.com/
- LinkedIn: https://www.linkedin.com/company/unmetric-inc-
- Twitter/X: https://twitter.com/unmetric
- Instagram: https://www.instagram.com/unmetric/
- Facebook: https://www.facebook.com/Unmetric

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Profile page: https://yespress.io/unmetric
Published by YesPress — https://yespress.io
Last updated: 2026-10-03