# Unlimited

> Unlimited is a New York fintech that uses proprietary machine-learning technology to replicate the returns of hedge fund strategies inside low-cost, liquid ETFs. Founded in 2022 by former Bridgewater executive Bob Elliott, it aims to give everyday investors access to 2-and-20 style alternative strategies without the 2-and-20 fees, lockups, or opacity.

- **Founded:** 2022
- **Headquarters:** New York, United States
- **Founders:** Bob Elliott (Co-Founder, CEO & Chief Investment Officer), Bruce McNevin (Co-Founder, Chief Data Scientist), Matt Salzberg (Co-Founder)
- **Team size:** ~61 employees
- **Products:** HFND - Unlimited HFND Multi-Strategy Return Tracker ETF (NYSE: HFND), HFGM - Global Macro Hedge Fund Strategy ETF, HFMF - Unlimited HFMF Managed Futures ETF, HFEQ - Unlimited HFEQ Equity Long/Short ETF
- **Notable:** Launched HFND, one of the first ETFs to replicate the broad hedge fund industry's returns, in fall 2022., Raised an $8M Series A in 2023 co-led by FirstMark and Citi Ventures., Expanded from a single fund to a multi-ETF suite (HFND, HFGM, HFMF, HFEQ) by 2025.

## Products & services

- **HFND - Unlimited HFND Multi-Strategy Return Tracker ETF (NYSE: HFND)** — The firm's flagship ETF, launched fall 2022. Uses machine learning to replicate the gross-of-fees risk/return profile of the broad hedge fund industry across strategies like global macro, managed futures, and equity long/short.
- **HFGM - Global Macro Hedge Fund Strategy ETF** — Added in April 2025, replicating global macro hedge fund positioning.
- **HFMF - Unlimited HFMF Managed Futures ETF** — Actively managed ETF rolled out in July 2025 targeting managed-futures hedge fund exposure.
- **HFEQ - Unlimited HFEQ Equity Long/Short ETF** — Actively managed ETF rolled out in July 2025 targeting equity long/short hedge fund exposure.

## Achievements

- Launched HFND, one of the first ETFs to replicate the broad hedge fund industry's returns, in fall 2022.
- Raised an $8M Series A in 2023 co-led by FirstMark and Citi Ventures.
- Expanded from a single fund to a multi-ETF suite (HFND, HFGM, HFMF, HFEQ) by 2025.
- Founder Bob Elliott built a large public following as a macro commentator and frequent financial-media guest (CNBC, Bloomberg, WSJ, Barron's, FT).

## Latest updates

- **2025-07** — Rolled out two new actively managed ETFs: HFMF (Managed Futures) and HFEQ (Equity Long/Short).
- **2025-04** — Expanded the lineup with a new Global Macro hedge fund strategy ETF (HFGM).
- **2023-05** — Closed an $8M Series A co-led by FirstMark and Citi Ventures.
- **2022-10** — Publicly launched the company and its flagship HFND ETF.

## Links

- Website: https://unlimitedfunds.com
- LinkedIn: http://www.linkedin.com/company/unlimitedfunds
- Twitter/X: https://twitter.com/UnlimitedFnds

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Profile page: https://yespress.io/unlimited
Published by YesPress — https://yespress.io
Last updated: 2026-06-06