# Universe

> Universe is an Atlanta-based modern holding company that buys and builds vertical software businesses. Founded in 2021 by Nick Miller and Eric Stromberg, it acquires and incubates niche software products, then deploys capital and infrastructure to grow them into purpose-built tools for specific markets. Its portfolio spans Goldie (business management for solopreneurs in beauty and wellness), Equilab (a training community for equestrians), and Invoke (AI-powered tools for artists and creative teams).

- **Founded:** 2021
- **Headquarters:** Atlanta, United States
- **Founders:** Nick Miller (Founder & CEO), Eric Stromberg (Founder & Advisor)
- **Team size:** ~12 employees
- **Products:** Goldie, Equilab, Invoke
- **Notable:** Assembled a multi-vertical portfolio - Goldie, Equilab, and Invoke - spanning beauty/wellness, equestrian, and AI creative markets., Raised roughly $19.5M-$20.8M in total funding with backing from Bedrock., Equilab positioned as the world's largest training community for equestrians.

## Products & services

- **Goldie** — All-in-one business management solution for solopreneurs and small business owners in beauty, wellness, and lifestyle professions.
- **Equilab** — The world's largest training community for equestrians to track and share their riding performance.
- **Invoke** — Next-generation tools for artists and creative teams, powered by AI - a professional AI creative suite.

## Achievements

- Assembled a multi-vertical portfolio - Goldie, Equilab, and Invoke - spanning beauty/wellness, equestrian, and AI creative markets.
- Raised roughly $19.5M-$20.8M in total funding with backing from Bedrock.
- Equilab positioned as the world's largest training community for equestrians.
- Founded and led by Nick Miller, who previously co-founded Gather (acquired by Vista Equity Partners).

## Latest updates

- **2022-09** — Raised a seed round (~$1.3M) with backing from Bedrock.
- **2021** — Founded by Nick Miller and Eric Stromberg; partnered with Goldie and Equilab.
- **2023** — Added Invoke, an AI creative suite for artists and creative teams, to the portfolio.

## Links

- Website: https://universesoftware.com
- LinkedIn: https://www.linkedin.com/company/universesoftware

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Profile page: https://yespress.io/universe
Published by YesPress — https://yespress.io
Last updated: 2026-07-02