# Universal Standard

> Universal Standard is a New York apparel company selling modern wardrobe essentials in sizes 00-40. Founded by Polina Veksler and Alexandra Waldman in 2015, it combines broad sizing, fit development and equal pricing across sizes with Fit Liberty, a limited one-year size-exchange program for eligible U.S. purchases.

- **Founded:** 2015
- **Headquarters:** New York, United States
- **Founders:** Polina Veksler (Co-founder and CEO), Alexandra Waldman (Co-founder and Chief Creative Officer (died in 2023))
- **Products:** Wardrobe essentials, Denim, Fit Liberty, Erdem x Universal Standard, Swimwear
- **Notable:** The eight-piece launch collection reportedly sold out in six days., Expanded from its original sizes 10-28 to 00-40 in 2018., Built collaborations with J.Crew, Adidas, Rodarte and Erdem.

## Products & services

- **Wardrobe essentials** — Tops, dresses, knitwear, trousers, outerwear and other apparel offered in the brand’s 00-40 range.
- **Denim** — Jeans in multiple rises, leg shapes and lengths; the 2016 debut had a reported 1,700-person waitlist.
- **Fit Liberty** — One free size exchange within a year for eligible direct U.S. purchases; availability and exclusions apply.
- **Erdem x Universal Standard** — Historical eight-piece denim and floral capsule, sizes 00-40; launch prices ranged from $120 to $198.
- **Swimwear** — The company entered swimwear with an eight-piece collection in sizes 00-40 in June 2023; this is a historical launch, not a claim of current availability.
- **US x Abisola** — Collaboration with Abisola Omole currently featured on the company website; the polo sweater is listed at $150 as of October 3, 2026.

## Achievements

- The eight-piece launch collection reportedly sold out in six days.
- Expanded from its original sizes 10-28 to 00-40 in 2018.
- Built collaborations with J.Crew, Adidas, Rodarte and Erdem.
- Acquired luxury plus-size womenswear brand Henning in April 2023.
- Polina Veksler and Alexandra Waldman are profiled in the BoF 500.

## Latest updates

- **2026-10** — Research snapshot: website features the US x Abisola collection, including a $150 polo sweater. The month is the observation date, not a verified launch date.
- **2026-10** — Research snapshot: website lists Donna High Rise Curve Straight Leg Jeans at $148 and Ramona High Rise Straight Leg Jeans at $168; prices may change.
- **2023-09** — Co-founder Alexandra Waldman died on September 8, 2023, aged 57.
- **2023-06** — Launched its first swimwear collection with eight pieces.
- **2023-04** — Acquired Henning; founder Lauren Chan joined as head of brand partnerships at the time.

## Links

- Website: https://www.universalstandard.com/
- LinkedIn: https://www.linkedin.com/company/universal-standard
- Twitter/X: https://twitter.com/universalstand
- Instagram: https://www.instagram.com/universalstandard/
- Facebook: https://www.facebook.com/universalstandardnyc
- TikTok: https://www.tiktok.com/@universalstandard

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Profile page: https://yespress.io/universal-standard
Published by YesPress — https://yespress.io
Last updated: 2026-10-03