# UnitedMasters

> UnitedMasters is a New York music technology company founded by Steve Stoute in 2017. It combines digital distribution, royalty tools, artist marketing and brand licensing while artists retain ownership of their master recordings. Its subscription platform serves independent musicians; its licensing and service businesses also work with brands and independent labels.

- **Founded:** 2017
- **Headquarters:** New York, United States
- **Founders:** Steve Stoute (Founder and CEO)
- **Products:** DEBUT+, SELECT, PARTNER, Blueprint AI, Real-Time Royalties
- **Notable:** Reported more than 2 million platform artists in May 2025., Raised an Apple-led $50 million Series B in March 2021., Announced a $550 million Series C valuation in October 2021.

## Products & services

- **DEBUT+** — Self-service distribution to 150+ music services, marketing tools and Blueprint career guidance; listed at $19.99 per year with 100% royalty retention for standard distribution.
- **SELECT** — Distribution plus access to brand and sync submissions, premium Blueprint resources and two mastered tracks at signup; listed at $59.99 per year.
- **PARTNER** — Invitation-only artist services including dedicated support, release marketing, playlist pitching and potential advances; negotiated terms. Publicly discussed in 2023 after earlier operation.
- **Blueprint AI** — AI career coach providing personalized release planning and marketing guidance; launched for SELECT and PARTNER.
- **Real-Time Royalties** — Optional daily estimated prepayments on eligible US Spotify and Apple Music streams, reconciled to actual royalties, with a 5% service fee and eligibility requirements.
- **Brand and sync licensing** — Opportunities to license recordings for advertising, sports broadcasts, audiovisual projects and brand campaigns.
- **Label Services** — Distribution, DSP relationships, release strategy, digital marketing, analytics and creative production for independent labels; separate service offering.
- **Beat Exchange** — Marketplace for producers to sell beats and artists to find production; public upload tutorials appeared in 2022.

## Achievements

- Reported more than 2 million platform artists in May 2025.
- Raised an Apple-led $50 million Series B in March 2021.
- Announced a $550 million Series C valuation in October 2021.
- Connected independent artists to NBA, ESPN and NFL music placements.
- Brent Faiyaz joined in 2023 following the No. 2 Billboard 200 debut of WASTELAND; that chart result preceded the partnership.

## Latest updates

- **2026-09** — September 14: announced Vic Mensa’s partnership, a September 30 streaming debut for INNANETAPE and a planned 2027 album.
- **2026-09** — Current terms contain an AI-use provision effective September 8 for new uploads, with an opt-out for future eligible uses, operational exceptions and separate-consent protection for identifiable voice/name/likeness replicas.
- **2026-08** — August 12: announced removal from Amazon Music of releases live for more than 12 months with zero plays across all tracks during the previous year; other services unaffected.
- **2026-05** — May 5: announced Grace Carter and Kid Apollo signings and Alessandro Moz Moro leading the UK division.
- **2025-12** — December 17: redesigned web home, music catalog and insights pages.
- **2025-05** — May 13: launched Blueprint AI and Real-Time Royalties.

## Links

- Website: https://unitedmasters.com/
- LinkedIn: https://www.linkedin.com/company/unitedmasters/
- Twitter/X: https://x.com/unitedmasters
- YouTube: https://www.youtube.com/c/unitedmasters
- Instagram: https://www.instagram.com/unitedmasters/
- Facebook: https://www.facebook.com/unitedmasters/
- TikTok: https://www.tiktok.com/@unitedmasters

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Profile page: https://yespress.io/unitedmasters
Published by YesPress — https://yespress.io
Last updated: 2026-10-03