# United Talent Agency

> United Talent Agency is a privately held global talent, entertainment, sports and advisory company. Founded in 1991 from the merger of Bauer-Benedek and Leading Artists, it now represents actors, writers, directors, musicians, creators, athletes and other cultural figures while advising brands through businesses including UTA Marketing, UTA IQ and MediaLink. Its central bet is that modern representation must travel wherever audience attention goes - from film and television to podcasts, TikTok, football, publishing and brand strategy.

- **Founded:** 1991
- **Headquarters:** Beverly Hills, United States
- **Founders:** Peter Benedek (Co-founder), Jim Berkus (Co-founder), Jeremy Zimmer (Co-founder and former CEO)
- **Products:** Talent representation, UTA Music, KLUTCH Sports Group, UTA Creators and Digital Brand Architects, MediaLink
- **Notable:** Grew from 10 partners and 40 agents in 1994 to approximately 2,200 employees by 2024., Built major practices spanning filmed entertainment, music, creators, sports, publishing, gaming, news, speakers, production arts, marketing and research., Acquired The Agency Group in 2015, substantially expanding its global music business.

## Products & services

- **Talent representation** — Career strategy, negotiation, packaging, booking and opportunity development for actors, writers, directors, producers, musicians, comedians, creators, journalists and other artists.
- **UTA Music** — Global live booking, touring strategy and music brand partnerships for recording and performing artists.
- **KLUTCH Sports Group** — Athlete representation and sports business services, expanded into American football, baseball and European football through acquisitions.
- **UTA Creators and Digital Brand Architects** — Representation and business development for digital creators and influencer-led companies, including brand partnerships and platform expansion.
- **MediaLink** — Strategic advisory, executive search and transformation work for companies across media, advertising, technology and entertainment.
- **UTA IQ** — Research and insights on audiences, fandom, entertainment and cultural behavior for clients and brands.
- **Roll Call** — End-to-end creator marketing for brands, covering discovery, pricing, contracting, payments, asset management and reporting.

## Achievements

- Grew from 10 partners and 40 agents in 1994 to approximately 2,200 employees by 2024.
- Built major practices spanning filmed entertainment, music, creators, sports, publishing, gaming, news, speakers, production arts, marketing and research.
- Acquired The Agency Group in 2015, substantially expanding its global music business.
- Added KLUTCH Sports Group in 2019 and expanded it into football, baseball and European soccer.
- Acquired MediaLink in 2021 for a reported $125 million, adding more than 150 strategic-advisory professionals at the time.
- Acquired Curtis Brown Group in 2022, extending UTA's literary and talent footprint in the United Kingdom.
- Promoted 114 employees across 28 divisions in February 2025.

## Latest updates

- **2026-06** — UTA Beach returned to Cannes Lions, where UTA introduced the Culture Canon measurement suite and said its first Culture Index analyzed 10,000 brands across 44 industries and 49 signals.
- **2026-03** — UTA named 35 new partners across 23 departments, reflecting the breadth of its representation and advisory businesses.
- **2025-06** — David Kramer became chief executive, succeeding co-founder Jeremy Zimmer, who moved into an executive chairman role.
- **2025-02** — UTA promoted 114 employees across 28 divisions.
- **2024-06** — UTA acquired European football agency ROOF and folded it into KLUTCH Sports Group.
- **2024-03** — UTA acquired JUV Consulting, a firm specializing in research and strategy for Gen Z audiences.

## Links

- Website: https://www.unitedtalent.com/
- LinkedIn: https://www.linkedin.com/company/unitedtalent/
- Twitter/X: https://twitter.com/unitedtalent/
- Instagram: https://www.instagram.com/unitedtalent/
- Facebook: https://www.facebook.com/UnitedTalent/

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Profile page: https://yespress.io/united-talent-agency
Published by YesPress — https://yespress.io
Last updated: 2026-09-23