# United Aesthetics Alliance

> United Aesthetics Alliance is a private-equity-backed platform that partners with premium plastic surgery practices and medical spas, supplies centralized capital and business services, and lets local clinicians retain their brands, cultures, and medical autonomy. Launched by Varsity Healthcare Partners in 2023 with Edina Plastic Surgery, the alliance has expanded through partnerships with the Bengtson Center, the Swan Center, and LivSkin MedSpa | Laser.

- **Founded:** 2023
- **Headquarters:** San Antonio, United States
- **Team size:** Approximately 15-17 publicly identifiable corporate employees; LinkedIn classifies the broader organization as 201-500 employees, likely including affiliated practice teams.
- **Products:** Growth and capital support, Technology enablement, Administration and finance, Marketing services, Operations and talent
- **Notable:** Formed in 2023 with an initial recapitalization and growth-capital partnership involving a practice founded in 1977., Expanded beyond Minnesota through announced partnerships in West Michigan and the Atlanta metropolitan area in 2024., Added LivSkin's two Minneapolis-area medical spa locations in 2026, complementing Edina Plastic Surgery and three Skin Artisans locations.

## Products & services

- **Growth and capital support** — Capital and planning for provider recruitment, facility renovation, site expansion, new locations, and selected acquisitions.
- **Technology enablement** — Shared investment in operational and marketing technology intended to improve practice performance and patient acquisition.
- **Administration and finance** — Central support for finance, administration, procurement, and other back-office functions.
- **Marketing services** — Social media management, content creation, digital advertising, and centralized patient marketing capabilities.
- **Operations and talent** — Process optimization, staff development, and recruitment of surgeons, injectors, aestheticians, and support staff.
- **Practice valuation and partnership** — A pathway for owners of plastic surgery practices and medical spas to request a valuation and explore a capital partnership.

## Achievements

- Formed in 2023 with an initial recapitalization and growth-capital partnership involving a practice founded in 1977.
- Expanded beyond Minnesota through announced partnerships in West Michigan and the Atlanta metropolitan area in 2024.
- Added LivSkin's two Minneapolis-area medical spa locations in 2026, complementing Edina Plastic Surgery and three Skin Artisans locations.
- Built a centralized service offering spanning growth, technology, finance, marketing, operations, recruiting, and training.
- CEO Amy Shecter was recognized by sponsor Varsity Healthcare Partners in connection with its 2026 women-in-leadership initiatives and appeared at a New York Stock Exchange leadership event.

## Latest updates

- **2026-03** — Varsity Healthcare Partners publicly recognized Amy Shecter as UAA's CEO during its International Women's Day leadership feature.
- **2026-02** — UAA announced a partnership with LivSkin MedSpa | Laser, adding two Minneapolis-area locations and expanding non-surgical services.
- **2024-10** — UAA announced its partnership with The Swan Center for Plastic Surgery in Alpharetta, Georgia.
- **2024-06** — UAA appointed Thomas Thill CEO and Benjamin Herbert chief development officer; later public materials identify Amy Shecter as CEO.

## Links

- Website: https://unitedaestheticsalliance.com/
- LinkedIn: https://www.linkedin.com/company/united-aesthetics-alliance

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Profile page: https://yespress.io/united-aesthetics-alliance
Published by YesPress — https://yespress.io
Last updated: 2026-08-15