# Union

> Union is an Austin hospitality software and payments company serving busy bars, nightclubs and restaurants. Its venue POS, mobile ordering, loyalty tools and beverage-brand data network connect operations with guest engagement and on-premise consumption intelligence.

- **Founded:** 2017
- **Headquarters:** Austin, United States
- **Founders:** Alex Broeker (Founder and CEO)
- **Products:** Union POS, Guest-Led Ordering, Union Pocket, Status by Union, Union Rewards
- **Notable:** Raised a $22 million Series B in December 2021., Company reported $2.8 billion in consumer spending captured and 140 million drinks observed during 2025., Social Tap case study reports drink waits falling from 20 minutes to 2 minutes.

## Products & services

- **Union POS** — Cloud-based venue software for orders, tabs, payments, inventory tracking and reporting.
- **Guest-Led Ordering** — QR or tap-based mobile menus, ordering and payment without a required app download.
- **Union Pocket** — iPhone handheld POS with tableside ordering and Tap to Pay support; its predecessor launched in September 2023.
- **Status by Union** — Phone-number-based loyalty with automatic points and venue-funded rewards, included in a Union subscription.
- **Union Rewards** — Union-funded credits within its guest-led mobile ordering experience.
- **GameOn** — Mobile ordering alongside an existing POS; published offer is $299 setup and a limited-time rate as low as 3% of GameOn sales, covering processing.
- **Union KitchenHub** — Third-party order aggregation and menu synchronization, advertised at $49 per month.
- **OnPrem Impact Network** — Beverage-brand promotion, trial measurement and SKU-level consumption intelligence.

## Achievements

- Raised a $22 million Series B in December 2021.
- Company reported $2.8 billion in consumer spending captured and 140 million drinks observed during 2025.
- Social Tap case study reports drink waits falling from 20 minutes to 2 minutes.

## Latest updates

- **2026-07** — Announced Seek data partnership for Insight Cloud, with market, switching, loyalty and pricing analysis.
- **2026-03** — Integration archive lists a MarginEdge cost-management integration dated March 26.
- **2025-12** — Release log describes OpenTable integration as in beta, following its August partnership announcement.

## Links

- Website: https://getunion.com/
- LinkedIn: https://www.linkedin.com/company/union-point-of-sale/
- Twitter/X: https://twitter.com/unionpos
- Facebook: https://www.facebook.com/getunionapp

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Profile page: https://yespress.io/union
Published by YesPress — https://yespress.io
Last updated: 2026-10-05