# Unified

> Unified combines managed digital advertising services with proprietary operations and insights software. It helps brands and agencies plan, execute, monitor, and improve campaigns across paid social, programmatic media, streaming video, and digital audio. Founded in 2011 in New York, the business was acquired by iHeartMedia in 2020.

- **Founded:** 2011
- **Headquarters:** New York, United States
- **Founders:** Jason Beckerman (Co-founder; became CEO in 2015), Josh Backer (Co-founder and COO), J. Sheldon Owen (Co-founder; founding CEO)
- **Products:** Managed paid social, Unified Insights Platform, Operations Platform, Programmatic media, OTT and connected TV
- **Notable:** Expanded from social advertising into an omnichannel managed media offering., Acquired PageLever in 2013 and awe.sm in 2014., Company careers page reports four Ad Age Best Places to Work wins and four Crain’s New York City Best Places to Work wins.

## Products & services

- **Managed paid social** — Campaign planning, execution, and optimization across social advertising platforms.
- **Unified Insights Platform** — Configured dashboards, on-demand reporting, and campaign analysis for teams and clients.
- **Operations Platform** — Advertising workflow, insertion-order management, alerts, optimization, and billing automation.
- **Programmatic media** — Managed digital buying with curated inventory and campaign optimization.
- **OTT and connected TV** — Video campaign distribution across streaming television and other digital screens.
- **Streaming audio** — Digital audio campaign services with Triton Digital integration.
- **Unified Partnerships** — RFP strategy, research, and omnichannel media support for agencies pursuing government contracts.
- **Social Operating Platform** — Historical cloud platform linking campaign buying, data standardization, and reporting.

## Achievements

- Expanded from social advertising into an omnichannel managed media offering.
- Acquired PageLever in 2013 and awe.sm in 2014.
- Company careers page reports four Ad Age Best Places to Work wins and four Crain’s New York City Best Places to Work wins.
- Company partnerships page reports two Facebook Innovation Awards.
- Acquired by iHeartMedia in 2020, confirmed in the parent company’s annual reporting.

## Latest updates

- **2026-10** — Website reviewed: Unified markets managed campaigns across paid social, programmatic, OTT, and streaming audio. This is an observation date, not a product launch date.
- **2022-02** — iHeartMedia’s 2021 annual report confirms its acquisition of Unified Enterprises Corp. occurred in 2020.
- **2020-08** — Unified’s public blog index lists an August 7 article about brand voice and social-platform campaign strategy.

## Links

- Website: https://www.unified.com/
- LinkedIn: https://www.linkedin.com/company/getunified/
- Twitter/X: https://twitter.com/unified
- Facebook: https://www.facebook.com/unified

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Profile page: https://yespress.io/unified
Published by YesPress — https://yespress.io
Last updated: 2026-10-16