# Unearth

> Unearth is a Sacramento-based public affairs technology company that combines proprietary campaign tools with hands-on strategy and execution. Its five-product suite helps government affairs teams, associations, nonprofits, public affairs firms and political campaigns identify influential audiences, monitor online conversation, turn complex data into persuasive stories, mobilize constituents and buy media across channels. Its sharpest idea is Atlas: instead of addressing a broad geography, it builds a digital audience around a particular decision maker's trusted personal, political and professional contacts.

- **Founded:** 2011
- **Headquarters:** Sacramento, United States
- **Founders:** Bryan Merica (Co-Founder and Chief Executive Officer), Matthew Eagan (Co-Founder and Chief Operations Officer)
- **Team size:** Approximately 72 employees listed on LinkedIn as of September 2026; LinkedIn classifies the company as 11-50 employees.
- **Products:** Portal, Optic, Atlas, Scout, Impact
- **Notable:** Unearth says it operates in 47 states and has powered hundreds of winning advocacy and ballot-measure campaigns., The current products page reports a 92% win rate and 99% client satisfaction; these are company-published figures., Scout says it adds more than 100 million online conversations daily for analysis.

## Products & services

- **Portal** — An advocacy platform that gathers constituent emails, posts and calls, matches supporters to districts, reactivates prior advocates and controls when messages reach officials.
- **Optic** — A data-visualization service that turns complex research into mobile-friendly interactive stories, with API integrations and one-click social sharing.
- **Atlas** — An influence-targeting product that builds advertising audiences from the trusted personal, professional and political networks around decision makers.
- **Scout** — A digital-intelligence service for social listening, crisis detection, opposition tracking, stakeholder analysis and contextual reporting.
- **Impact** — Integrated media planning and custom targeting across social platforms, streaming television and the web, with audience models and campaign optimization.
- **Custom Digital Solutions** — Bespoke design, development, data analysis, creative production and campaign strategy for needs outside the core product suite.

## Achievements

- Unearth says it operates in 47 states and has powered hundreds of winning advocacy and ballot-measure campaigns.
- The current products page reports a 92% win rate and 99% client satisfaction; these are company-published figures.
- Scout says it adds more than 100 million online conversations daily for analysis.
- Portal advertises audience conversion rates of up to 80%.
- Unearth's Atlas comparison claims 89% less campaign setup time and, on average, 92% lower media spend than traditional targeting in a modeled July 2022 California example.
- Executive Vice President Libby Hall was named to the Sacramento Business Journal's 2024 40 Under 40 list.
- Unearth applied to register ATLAS INFLUENCE TARGETING as a trademark in May 2024, claiming first commercial use in June 2021.

## Latest updates

- **2026-09** — Unearth's LinkedIn page highlighted hiring and staff growth around Atlas, including research roles that collect, manage, test and deploy audience data.
- **2026-08** — The company opened applications for a Fall 2026 Sacramento internship focused on Atlas and public-affairs data work.
- **2024-12** — People Data Labs published a customer story describing how its Person Search and Person Enrichment APIs improved Atlas matching and reduced engineering overhead.
- **2024-05** — Unearth Campaigns LLC filed a U.S. trademark application for ATLAS INFLUENCE TARGETING.
- **2024-04** — Unearth published new Atlas material for presidential-campaign insiders and argued for small, identity-linked audience data over broad geographic targeting.

## Links

- Website: https://www.unearthcampaigns.com/
- LinkedIn: https://www.linkedin.com/company/unearthcampaigns
- Twitter/X: https://twitter.com/unearth
- Facebook: https://www.facebook.com/unearth/

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Profile page: https://yespress.io/unearth
Published by YesPress — https://yespress.io
Last updated: 2026-09-15