# Ulta Beauty

> Ulta Beauty is the largest specialty beauty retailer in the United States, selling more than 25,000 products across roughly 600 prestige and mass brands under one roof, plus in-store salon, skin, and brow services. Founded in 1990 in the Chicago suburbs, the company runs about 1,450 stores and a loyalty program of nearly 47 million active members who drive around 95% of sales. It trades on the Nasdaq as ULTA and reported roughly $11.3 billion in revenue in fiscal 2024.

- **Founded:** 1990
- **Headquarters:** Bolingbrook, Illinois, United States
- **Founders:** Richard E. George (Co-Founder (former President of Osco Drug)), Terry Hanson (Co-Founder)
- **Team size:** ~65,000 employees
- **Products:** Beauty retail assortment, Salon and beauty services, Ulta Beauty Rewards, Ulta Beauty mobile app and e-commerce, Conscious Beauty at Ulta Beauty
- **Notable:** Grew from 5 stores in 1990 to roughly 1,450 U.S. locations, Built a loyalty base of nearly 47 million active members driving ~95% of sales, Reported roughly $11.3 billion in fiscal 2024 revenue

## Products & services

- **Beauty retail assortment** — More than 25,000 products across roughly 600 prestige and mass brands - cosmetics, skincare, fragrance, haircare, bath and body, tools and accessories.
- **Salon and beauty services** — Full-service salons in most stores offering hair, skin, brow, and makeup services.
- **Ulta Beauty Rewards** — Three-tier loyalty program (Member, Platinum, Diamond) with nearly 47 million active members driving about 95% of sales.
- **Ulta Beauty mobile app and e-commerce** — Omnichannel shopping with online booking, in-store and curbside pickup, foundation quiz, and product finder tools.
- **Conscious Beauty at Ulta Beauty** — Program flagging brands that meet clean-ingredient, cruelty-free, vegan, sustainable-packaging, or positive-impact criteria; about half of Ulta's brands participate.
- **Ulta Beauty at Target** — Curated Ulta shop-in-shop experience inside Target stores and on Target.com.
- **Invitation-only e-commerce marketplace** — A third-party marketplace to broaden assortment in a lower-risk way, launched under the Ulta Beauty Unleashed strategy.

## Achievements

- Grew from 5 stores in 1990 to roughly 1,450 U.S. locations
- Built a loyalty base of nearly 47 million active members driving ~95% of sales
- Reported roughly $11.3 billion in fiscal 2024 revenue
- Launched MUSE 100, granting $10,000 to each of 100 Black beauty changemakers (over $1 million total)
- Enrolled about half its brands in the Conscious Beauty program
- Landed Cecred as its largest prestige haircare launch

## Latest updates

- **2025-01** — Kecia Steelman named CEO, succeeding retiring CEO Dave Kimbell.
- **2025-03** — Steelman unveiled the 'Ulta Beauty Unleashed' growth plan spanning brand building, wellness, international expansion, marketplace, and retail media.
- **2025-06** — Plans announced for an invitation-only e-commerce marketplace to broaden assortment.
- **2025-06** — International expansion push into markets including the UK, Mexico, and the Middle East via joint venture and franchise.

## Links

- Website: https://ulta.com
- LinkedIn: https://www.linkedin.com/company/ulta
- Twitter/X: https://twitter.com/ultabeauty
- YouTube: https://www.youtube.com/user/ultabeauty
- Instagram: https://www.instagram.com/ultabeauty/
- Facebook: https://facebook.com/UltaBeauty/
- TikTok: https://www.tiktok.com/@ultabeauty

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Profile page: https://yespress.io/ulta-beauty
Published by YesPress — https://yespress.io
Last updated: 2026-08-13