# Ulrich Kratz

> Ulrich Kratz is the Miami Beach-based co-founder and CEO of unybrands, an acquirer and operator of e-commerce brands founded in 2020. Previously a managing director at Goldman Sachs and co-head of EMEA consumer-retail investment banking at Barclays, he moved from advising entrepreneurs on sales to buying and operating online businesses with co-founders Eugen Miropolski and Christian Harnischfeger.

- **Role:** Co-founder and CEO at unybrands
- **Organizations:** unybrands, Goldman Sachs, Barclays
- **Education:** Master’s degree, University of Passau, General Course, London School of Economics and Political Science, Guest student, winter semester, Pontificia Universidad Católica de Chile, International Baccalaureate, The Armand Hammer United World College
- **Known for:** Co-founded unybrands in 2020 and serves as its CEO., Led unybrands through a $25 million equity seed round and a subsequent $300 million growth-capital announcement in 2021., unybrands reported close to 30 acquired brands and nearly $175 million in combined revenue in February 2024.

## Career timeline

- **1999-2017** — Worked at Goldman Sachs; his career included a managing director role in New York and London.
- **2017-2020** — Managing director at Barclays and co-head of EMEA consumer-retail investment banking.
- **2020** — Co-founded unybrands with Eugen Miropolski and Christian Harnischfeger after a break in Hawaii.
- **2021-02** — unybrands announced its launch and a $25 million equity seed round.
- **2021-07** — unybrands announced $300 million in growth capital from Crayhill Capital Management.
- **2024-02** — unybrands announced a Series B, refinancing and a six-brand European acquisition; reported close to 30 acquired brands and nearly $175 million in combined revenue.

## Achievements

- Co-founded unybrands in 2020 and serves as its CEO.
- Led unybrands through a $25 million equity seed round and a subsequent $300 million growth-capital announcement in 2021.
- unybrands reported close to 30 acquired brands and nearly $175 million in combined revenue in February 2024.
- His LinkedIn education lists a scholarship from the German National Merit Foundation (Studienstiftung).

## Latest updates

- **2024-02** — Announced unybrands’ largest acquisition to that date, an all-cash European transaction adding six brands, alongside a Series B and refinancing. The funding amount and acquisition price were not disclosed.
- **2026-10** — Research check: the official unybrands team page continues to identify Kratz as co-founder and CEO. This is a role verification, not a newly announced appointment.

## Links

- LinkedIn: https://www.linkedin.com/in/ulrich-kratz-7205371b9

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Profile page: https://yespress.io/ulrich-kratz
Published by YesPress — https://yespress.io
Last updated: 2026-10-22