# Native vs Hosted: What 'Built on Google Cloud' Really Means

> "Built on Google Cloud" gets stamped on countless vendor slides, but the phrase hides at least three very different relationships: renting infrastructure as an ordinary GCP tenant, holding a Google Cloud Marketplace listing, or being co-built and resold by Google as its own first-party product. Buyers can't tell them apart from a logo. This piece unpacks the distinction and shows where UJET actually sits: Google sells Google Cloud CCAI Platform, powered by UJET, as its own contact center offering, managed, delivered and supported by Google, a level of commitment that a marketplace listing or shared hosting does not confer.

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Last updated: 2026-07-31