# Ubimo, a Quotient brand

> Ubimo is an Israeli-founded location intelligence and advertising technology company acquired by Quotient in 2019. Its Polaris platform combined geospatial data, audience building, programmatic media buying and foot-traffic attribution for brands, agencies and outdoor media owners. Quotient was acquired by Neptune Retail Solutions in 2023; Neptune now markets Polaris within its digital out-of-home offering.

- **Founded:** 2013
- **Headquarters:** New York, United States
- **Founders:** Ran Ben-Yair (Co-founder and CEO), Oded Poncz (Co-founder and CTO), Gilad Amitai (Co-founder and COO), Udi Graff (Co-founder and Creative Director)
- **Products:** Mobile demand-side platform, Polaris, OOH attribution, Neptune Polaris near-store DOOH program
- **Notable:** Polaris launched in September 2017., Polaris powered Clear Channel Outdoor RADARView in 2018., Won Best Location Based Marketing Platform in the 2018 MarTech Breakthrough Awards.

## Products & services

- **Mobile demand-side platform** — Self-service programmatic buying with geographic, weather, event and neighborhood context.
- **Polaris** — Location intelligence software for audience building, visitation analysis, first- and third-party data integration and media activation.
- **OOH attribution** — Self-service campaign foot-traffic measurement using comparable exposed and control groups.
- **Neptune Polaris near-store DOOH program** — Outdoor screens within 500 feet of stores coordinated with in-store campaigns, marketed by the current parent.

## Achievements

- Polaris launched in September 2017.
- Polaris powered Clear Channel Outdoor RADARView in 2018.
- Won Best Location Based Marketing Platform in the 2018 MarTech Breakthrough Awards.
- Acquired by Quotient on November 19, 2019.
- Polaris is marketed within Neptune’s current DOOH offering.

## Latest updates

- **2023-09** — Neptune Retail Solutions completed its acquisition of Quotient, Ubimo’s parent.
- **2025-06** — Neptune announced a Polaris-powered DOOH program to select screens within 500 feet of retail stores and coordinate with in-store media.

## Links

- Website: https://www.quotient.com/
- LinkedIn: https://www.linkedin.com/company/ubimo/
- Twitter/X: https://twitter.com/ubimoinc
- Facebook: https://www.facebook.com/ubimo

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Profile page: https://yespress.io/ubimo-a-quotient-brand
Published by YesPress — https://yespress.io
Last updated: 2026-10-03