# Tzvi Wiesel

> Tzvi Wiesel, who also goes by Todd, is the co-founder and CEO of BAXUS, an on-chain marketplace for rare wine and spirits built on Solana. A former fine-and-rare bottle and cask trader, he set out to fix what he calls an antiquated, broken secondary market for collectible liquids by giving each bottle a tokenized, tamper-proof record of provenance and ownership. Under his lead BAXUS acquired the collection-tracking app BoozApp, raised a $5M seed round led by Multicoin Capital, and now connects thousands of collectors, brands and institutions worldwide. He is also a working whiskey reviewer, heading the US reviews team at The Whiskey Wash.

- **Role:** Co-Founder & CEO at BAXUS
- **Organizations:** BAXUS, The Whiskey Wash, GW Barrel Co., Dalkeith Brokerage, The Negotiation Institute
- **Nationality:** American
- **Education:** Bachelor's degree, Columbia University, MBA, London Metropolitan University
- **Known for:** Co-founded and leads BAXUS, a pioneer secondary marketplace tokenizing rare wine and spirits on Solana, Raised a $5M seed round led by Multicoin Capital (investors include FJ Labs, Narwhal Ventures, Solana Ventures), Acquired BoozApp to give enthusiasts instant valuations and collection management

## Career timeline

- **Early career** — Served in the Israeli military, then returned to the United States
- **—** — Managing Director at The Negotiation Institute (TNI), mentoring professionals and shaping business strategy
- **—** — Head of Fine & Rare bottles at Dalkeith Brokerage, launching its fine-and-rare division and sourcing rare casks and bottles for high-net-worth clients and funds
- **—** — Founded GW Barrel Co., a private placement fund investing in bottles and casks
- **2021** — Co-founded BAXUS, an on-chain marketplace for rare wine and spirits
- **2023** — BAXUS publicly launched; acquired collection-tracking app BoozApp
- **2024** — BAXUS raised $5M seed round led by Multicoin Capital for global expansion

## Achievements

- Co-founded and leads BAXUS, a pioneer secondary marketplace tokenizing rare wine and spirits on Solana
- Raised a $5M seed round led by Multicoin Capital (investors include FJ Labs, Narwhal Ventures, Solana Ventures)
- Acquired BoozApp to give enthusiasts instant valuations and collection management
- Built custodial and tokenization infrastructure giving each bottle a verifiable record of authenticity and ownership
- Heads the US reviews team at The Whiskey Wash

## Latest updates

- **2024-05** — BAXUS secured $5M in seed funding led by Multicoin Capital to fuel global expansion of its Web3-enabled spirits marketplace.
- **2025-05** — Wiesel discussed how blockchain is revolutionizing wine and spirits in a sit-down with investor Nisa Amoils.

## Links

- Website: https://baxus.co
- LinkedIn: https://www.linkedin.com/in/todd-wiesel/
- Twitter/X: https://twitter.com/BAXUSco
- Instagram: https://www.instagram.com/baxusco

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Profile page: https://yespress.io/tzvi-wiesel
Published by YesPress — https://yespress.io
Last updated: 2026-06-21