# Tyson Caly

> Tyson Caly is Co-CEO and Chief Product Officer of Offset Partners, a Napa-based company he co-founded with Byron Hoffman that is equal parts wine commerce platform and brand studio. Self-taught coder who forewent college, he started in wine web design at 14 after moving from suburban Chicago, built his first wine site at Don Sebastiani & Sons in the early 2000s, and spent 17 years quietly building Offset into the premier DTC ecommerce and brand partner for America's finest wineries - from Kosta Browne and Bryant Estate to Kermit Lynch and Frog's Leap.

- **Role:** Co-CEO & Chief Product Officer at Offset Partners
- **Organizations:** Offset Partners
- **From:** Chicago area, United States
- **Nationality:** American
- **Education:** Web Development / Coding, Self-taught
- **Known for:** Co-founded Offset Partners, operating for 17+ years as an independent, founder-led wine tech company, Built a platform serving the wine industry's uppermost echelon including Bryant Estate, Kosta Browne, Kermit Lynch, Quilceda Creek, and Frog's Leap, Led rebrand of the iconic Frog's Leap wine label - original designed in 1981 is in the Smithsonian Institute's permanent collection

## Career timeline

- **Early 2000s** — First web design job at Don Sebastiani & Sons, Napa/Sonoma
- **~2007** — Co-founded Offset Partners with Byron Hoffman in Napa Valley
- **2024** — Launched redesigned Offset Commerce platform after 9 months of client testing
- **2024** — Guest-hosted the XChateau Wine Podcast episode on allocated wine offerings

## Achievements

- Co-founded Offset Partners, operating for 17+ years as an independent, founder-led wine tech company
- Built a platform serving the wine industry's uppermost echelon including Bryant Estate, Kosta Browne, Kermit Lynch, Quilceda Creek, and Frog's Leap
- Led rebrand of the iconic Frog's Leap wine label - original designed in 1981 is in the Smithsonian Institute's permanent collection
- Launched enhanced Offset Commerce platform in November 2024 after a year of development and 9 months of client testing
- Self-taught coder who skipped college and built a successful technology company

## Latest updates

- **2024-11** — Offset Commerce platform relaunched with major upgrades after a year of development and 9 months of client testing, announced November 13, 2024
- **2024-11** — Published content on engagement and conversion tools driving year-round wine sales
- **2024-07** — Wrote article on brand voice and story, focusing on email copy as a testing tool for brand messaging
- **2024-00** — Guest-hosted XChateau Wine Podcast interviewing host Peter Yeung on allocated wine offerings best practices

## Links

- Website: https://offsetpartners.com
- LinkedIn: https://www.linkedin.com/in/tyson-caly-19761513a/
- Twitter/X: https://x.com/tysoncaly

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Profile page: https://yespress.io/tyson-caly
Published by YesPress — https://yespress.io
Last updated: 2026-05-14