# Tyler Calder

> Tyler Calder is a Canadian marketing and revenue executive, educator and podcast host who serves as Chief Marketing Officer at PartnerStack. After beginning in search marketing and moving through growth roles at Search Engine People, Precision Nutrition, Yulio, Enghouse Interactive, FlightNetwork.com and Ingage, he joined PartnerStack fractionally in 2020 and later became CMO. His work centers on making partner-led growth measurable, operationally disciplined and connected to revenue.

- **Role:** Chief Marketing Officer at PartnerStack
- **Organizations:** PartnerStack, Bonfyre, University of Toronto School of Continuing Studies, Ingage, FlightNetwork.com, Enghouse Interactive, Yulio Technologies, Precision Nutrition, Search Engine People, Eloqua, OCAD University, Wilfrid Laurier University
- **Education:** Master of Design, Strategic Foresight and Innovation, OCAD University, Certificate in Strategic Leadership and Innovation, York University - Schulich School of Business, Bachelor of Arts, Wilfrid Laurier University
- **Known for:** Named to Marketing magazine's Canadian Top 30 Under 30 list in 2012., Built an influencer program that he said generated more than $5 million in revenue within six months., Helped PartnerStack grow ARR by 20 times over four years, as described in a CMO Series session.

## Career timeline

- **2007** — Graduated from Wilfrid Laurier University and began his post-university career at Eloqua.
- **2008-2015** — Advanced through paid search and client strategy roles at Search Engine People.
- **2012** — Named to Marketing magazine's Canadian Top 30 Under 30 list.
- **2013** — Began teaching search engine marketing through the University of Toronto School of Continuing Studies.
- **2015-2016** — Led marketing and growth at Precision Nutrition.
- **2017-2018** — Served as Head of Marketing and Sales at Yulio Technologies through its acquisition.
- **2018** — Served as Vice President of Global Demand Generation at Enghouse Interactive.
- **2019** — Served as Vice President, Digital at FlightNetwork.com and founded marketing consultancy Bonfyre.
- **2019-2020** — Worked as a fractional B2B SaaS CMO at Ingage.
- **2020** — Joined PartnerStack as fractional Vice President of Marketing, then moved into a full-time senior marketing role.
- **2022** — Became Chief Marketing Officer at PartnerStack.
- **2024** — Served as CMO and acting head of sales at PartnerStack during the year.
- **2025** — Began hosting PartnerStack's Get It, Together podcast.
- **2026** — Continued leading PartnerStack marketing after the company was acquired by AppDirect.

## Achievements

- Named to Marketing magazine's Canadian Top 30 Under 30 list in 2012.
- Built an influencer program that he said generated more than $5 million in revenue within six months.
- Helped PartnerStack grow ARR by 20 times over four years, as described in a CMO Series session.
- Reported a 34% reduction in cost per dollar of pipeline and a 58% increase in pipeline value after a company-wide go-to-market shift.
- Helped consolidate PartnerStack's project workflows, which the company said increased individual product shipping by 30%.
- Hosted PartnerStack's Get It, Together podcast beginning in 2025.
- Was part of PartnerStack's leadership through its 2026 acquisition by AppDirect.

## Latest updates

- **2026-08** — Shared PartnerStack data showing LLM referral traffic had grown from 0% to about 10% of site traffic in 18 months and converted 1.7 times better than its next-best source.
- **2026-08** — Confirmed PartnerStack's second year as title sponsor of the Arcadia Leadership Experience and argued that relationship building must still show measurable business impact.
- **2026-07** — Discussed AI visibility, third-party content and modern B2B discovery on The GEO Blueprint podcast.
- **2026-05** — Hosted a Get It, Together episode with HubSpot's Kelly Sarabyn about scalable technology partnerships.
- **2026-04** — Marked PartnerStack's acquisition by AppDirect and said the PartnerStack brand and team would continue building inside the combined company.

## Links

- Website: http://tylercalder.com
- LinkedIn: https://www.linkedin.com/in/tylercalder

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Profile page: https://yespress.io/tyler-calder
Published by YesPress — https://yespress.io
Last updated: 2026-08-24