# Tyler Boyd

> Tyler Boyd is the CEO of Youtility, a behavioral decision science company that models the emotional drivers behind consumer choices and feeds banks and brands real-time next-best-action recommendations through APIs. A Columbia-trained financier who spent nearly two decades in private equity, investment banking, and corporate strategy, Boyd moved from Wall Street deal rooms to the marketing-science world at Purple Strategies before sourcing and steering the merger of US fintech Squeeze with UK technology firm Youtility. He now runs the combined company across London and Richmond, Virginia, where its software counts Santander UK, Virgin Money, and Monese among its partners and recently closed a $4.2M seed round.

- **Role:** CEO at Youtility
- **Organizations:** Youtility, Squeeze, Purple Strategies, Green Conversion Systems, Health Catalyst Capital, MVision Private Equity Advisers, Credit Suisse, Tim James Inc.
- **From:** Alexandria, Virginia, United States
- **Nationality:** American
- **Education:** BA, Political Science (varsity rowing), Columbia College, Columbia University, MBA, Finance, Columbia Business School, MBA, Finance (joint/exchange), London Business School
- **Known for:** Sourced and led the cross-border combination of US fintech Squeeze with UK technology firm Youtility, Closed a $4.2M second-close seed round in April 2026, backed by Silver Falcon Capital, Fyllo and National Media, Built partnerships with Santander UK, Virgin Money and Monese

## Career timeline

- **—** — Begins career in Credit Suisse's investment banking division
- **—** — Works in private equity advisory at MVision Private Equity Advisers across New York and London
- **—** — Serves as Senior Associate at Health Catalyst Capital, a healthcare-focused PE fund with $100M+ AUM
- **—** — Senior Vice President at Green Conversion Systems, leading contract negotiation with financiers, bankers and vendors
- **—** — Joins Alex Castellanos as one of the first hires at strategy and marketing firm Purple Strategies
- **—** — Becomes Chief Strategy Officer at US fintech Squeeze and sources the acquisition of UK firm Youtility
- **2026** — Leads Youtility as CEO; closes $4.2M second-close seed round in April

## Achievements

- Sourced and led the cross-border combination of US fintech Squeeze with UK technology firm Youtility
- Closed a $4.2M second-close seed round in April 2026, backed by Silver Falcon Capital, Fyllo and National Media
- Built partnerships with Santander UK, Virgin Money and Monese
- Delivered a 17% sales increase for a leading UK bank using behavioral modeling versus demographic targeting
- Was a varsity rower at Columbia College

## Latest updates

- **2026-04** — Youtility announced the second close of its seed round at $4.2M, led by Silver Falcon Capital, Fyllo and National Media, with plans for a full close and a Series A later in 2026.

## Links

- Website: https://youtility.co.uk
- LinkedIn: http://www.linkedin.com/in/tyler-boyd-41887711
- Twitter/X: https://twitter.com/youtilityuk
- Facebook: https://facebook.com/Youtilityuk/

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Profile page: https://yespress.io/tyler-boyd
Published by YesPress — https://yespress.io
Last updated: 2026-06-21