# Ty Haney

> Ty Haney is a consumer-brand founder who built Outdoor Voices into a category-defining activewear label starting in 2013, was pushed out in 2020, and rebuilt from scratch. She now runs Try Your Best (TYB), a community and loyalty platform used by more than 200 consumer brands, and in 2025 returned as CEO of Outdoor Voices after its acquisition by Consortium Brand Partners. She also co-founded the plant-based energy brand Joggy.

- **Role:** Founder and CEO at Try Your Best (TYB); CEO at Outdoor Voices
- **Organizations:** Try Your Best (TYB), Outdoor Voices, Joggy
- **From:** Long Beach, California, United States
- **Nationality:** American
- **Education:** Studied business, Parsons School of Design
- **Known for:** Founded Outdoor Voices, which reached over $160M in annual revenue at its peak and helped define the athleisure category., Popularized the #DoingThings movement and a philosophy of freeing fitness from performance., Built Try Your Best (TYB) into a loyalty and community platform used by 200+ consumer brands including Rare Beauty, Glossier, Crocs, Urban Outfitters, Saie and Set Active.

## Career timeline

- **2012** — Graduated from Parsons School of Design and announced plans for an activewear brand.
- **2013** — Co-founded Outdoor Voices.
- **2016** — Named to Forbes 30 Under 30 (Retail & E-Commerce).
- **2018** — Featured on Inc. magazine's inaugural Female Founders cover.
- **2020** — Stepped down from Outdoor Voices amid investor pressure and internal leadership changes.
- **2022** — Launched Try Your Best (TYB) and co-founded Joggy.
- **2024** — Rejoined Outdoor Voices to lead a relaunch after its acquisition by Consortium Brand Partners.
- **2025** — Raised an $11M Series A for TYB and publicly returned as CEO of Outdoor Voices, integrating TYB at launch.

## Achievements

- Founded Outdoor Voices, which reached over $160M in annual revenue at its peak and helped define the athleisure category.
- Popularized the #DoingThings movement and a philosophy of freeing fitness from performance.
- Built Try Your Best (TYB) into a loyalty and community platform used by 200+ consumer brands including Rare Beauty, Glossier, Crocs, Urban Outfitters, Saie and Set Active.
- Grew TYB past two million users.
- Raised an $11M Series A for TYB in 2025 (total funding roughly $20.8M).
- Returned as CEO of the company she founded, five years after being ousted.
- Forbes 30 Under 30 and Inc. Female Founders cover honoree.

## Latest updates

- **2025-06** — TYB raised an $11M Series A co-led by Offline Ventures and Strobe, with Coinbase Ventures, Castle Island Ventures and Unusual Ventures participating.
- **2025-07** — Publicly announced her return as CEO of Outdoor Voices, five years after her ouster, with TYB integrated into the relaunch.
- **2025-09** — Discussed the Outdoor Voices relaunch and life as a public founder on The Fashionista Network.

## Links

- Website: https://tyb.xyz
- LinkedIn: http://www.linkedin.com/in/ty-haney-a4b1561a
- Twitter/X: https://x.com/tyhunnny
- Instagram: https://www.instagram.com/ty_haney/

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Profile page: https://yespress.io/ty-haney
Published by YesPress — https://yespress.io
Last updated: 2026-07-24