# twotango collaborative®

> twotango collaborative® is an independent Richmond advertising and marketing company that combines audience research, creative development, media planning and buying, digital work, public relations, content and brand activation. Founded in 1984 as Market Strategies Inc. and later known as NDP, it adopted the Two Tango name in 2023 to make collaboration and human connection explicit. Its strongest public case studies turn hard-to-feel ideas into concrete experiences, including a 54-foot ladder that compared vehicle impact speeds with falls from equivalent heights.

- **Founded:** 1984
- **Headquarters:** Richmond, United States
- **Founders:** Roger Neathawk (Co-founder; retired in 2021), Susan Dubuque (Co-founder; strategist), Charles Miller (Co-founder)
- **Products:** Brand strategy and audience research, Integrated creative, Media strategy, planning and buying, Public relations and earned media
- **Notable:** The 2025 Speed Ladder work reported 3.3 million-plus earned-media reach, organic sharing across 10 countries and 12 international media stories in Two Tango's initial case study., A later 2026 AAMVA award submission reported 48 media mentions, more than 131 million estimated reach, $1.2 million in publicity value and nearly 3,000 in-person safety conversations for the expanded Speed Has an Impact campaign., The Speed Has an Impact campaign won AAMVA's 2026 international award for an overall communications campaign with a budget over $50,000.

## Products & services

- **Brand strategy and audience research** — Consumer research, behavior analysis, positioning, persona development and brand platforms designed to find the human tension behind a business problem.
- **Integrated creative** — Campaign concepts and production across television, video, audio, print, outdoor, digital, social, content, design and experiential brand activations.
- **Media strategy, planning and buying** — Audience-led channel planning, media negotiation and placement, campaign tracking, KPI design, reporting and optimization.
- **Public relations and earned media** — Press outreach and communications that extend campaign reach; the Speed Ladder campaign's award submission reported 48 media mentions and an estimated $1.2 million in publicity value.

## Achievements

- The 2025 Speed Ladder work reported 3.3 million-plus earned-media reach, organic sharing across 10 countries and 12 international media stories in Two Tango's initial case study.
- A later 2026 AAMVA award submission reported 48 media mentions, more than 131 million estimated reach, $1.2 million in publicity value and nearly 3,000 in-person safety conversations for the expanded Speed Has an Impact campaign.
- The Speed Has an Impact campaign won AAMVA's 2026 international award for an overall communications campaign with a budget over $50,000.
- The Speed Ladder received Bronze in the non-traditional category at the Richmond Show.
- The You Are Not a Duck campaign reported an 18% drop in pedestrian-involved crashes during the campaign and a 111.5% lift in ad recall.
- The Keno launch reported more than $11.5 million in sales, twice its projected goal, and 270 million impressions.
- Langley Federal Credit Union's MyDesign Checking campaign reported 4,596 new members after launch and a 16% year-over-year increase in new checking accounts.
- Two Tango was listed among Ad Age's 2026 Best Places to Work, ranking No. 25 in the under-150-employees group according to the company's public update.

## Latest updates

- **2026-04** — Two Tango and Virginia DMV launched I Spy, a statewide motorcycle-safety campaign that asks drivers to see the person beneath the helmet.
- **2026-03** — The Speed Ladder received Bronze in the non-traditional category at the Richmond Show.
- **2026-01** — Two Tango was recognized in Ad Age's 2026 Best Places to Work list; the company reported a No. 25 ranking among organizations with fewer than 150 employees.
- **2026** — Virginia DMV's Speed Has an Impact campaign won AAMVA's international communications award for an overall campaign with a budget above $50,000.
- **2025-08** — Two Tango published its Speed's Impact case study after the 54-foot Speed Ladder debuted at a Richmond Flying Squirrels game and began touring Virginia.

## Links

- Website: https://twotango.co
- LinkedIn: https://www.linkedin.com/company/twotangocollaborative/
- Twitter/X: https://twitter.com/ndandp
- Instagram: https://www.instagram.com/twotango.co/
- Facebook: https://www.facebook.com/twotangocollaborative

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Profile page: https://yespress.io/twotango-collaborative
Published by YesPress — https://yespress.io
Last updated: 2026-09-24