# Twisted X Global Brands

> Twisted X Global Brands is a Decatur, Texas-based footwear company that designs and manufactures comfortable, handcrafted western, work, casual and outdoor shoes and boots for men, women and children. Known for its patented CellStretch comfort technology and its ecoTWX fabric made from recycled plastic bottles, Twisted X pairs all-day comfort with a sustainability mission that made it one of the first carbon-neutral footwear companies. Under CEO Prasad Reddy, the company turned around from near-bankruptcy in 2009 into a fast-growing brand family that includes Twisted X, Twisted X Work, Black Star Boots, CellSole and licensed Wrangler Footwear.

- **Founded:** 2005
- **Headquarters:** Decatur, Texas, United States
- **Founders:** Prasad Reddy (President & CEO (led turnaround from 2009))
- **Team size:** ~70-250 employees (estimates vary by source)
- **Products:** Twisted X (Western & Casual), Twisted X Work, CellStretch Comfort Technology, ecoTWX Footwear, Zero-X Collection
- **Notable:** Reached carbon neutrality, becoming one of the first carbon-neutral footwear companies., CEO Prasad Reddy named EY Entrepreneur of the Year 2025 Southwest., Named to Inc. 5000 list of America's fastest-growing private companies for three consecutive years (ranked #4368 in 2020).

## Products & services

- **Twisted X (Western & Casual)** — Handcrafted western boots, driving mocs, and casual shoes for men, women and children.
- **Twisted X Work** — Work boots and shoes with safety/composite toes, waterproofing, oil- and slip-resistant soles and CellStretch comfort.
- **CellStretch Comfort Technology** — Patented comfort system of cells in the forefoot and heel that compress and rebound with every step, paired with an EVA midsole and nylon/glass-fiber shank.
- **ecoTWX Footwear** — Shoes built from ecoTWX fabric (upcycled plastic bottles) and leatherTWX (80% recycled scrap leather); each pair removes ~13 bottles from landfills.
- **Zero-X Collection** — No-glue footwear that replaces harsh chemical adhesives with a robust interlocking stitching system.
- **Wrangler Footwear (licensed)** — Casual, work and western footwear collection produced under license from Wrangler, focused on quality, comfort and sustainability.
- **Black Star Boots** — High-fashion women's western footwear brand under the Twisted X Global Brands family.
- **CellSole** — Comfort insole/technology brand within the portfolio.

## Achievements

- Reached carbon neutrality, becoming one of the first carbon-neutral footwear companies.
- CEO Prasad Reddy named EY Entrepreneur of the Year 2025 Southwest.
- Named to Inc. 5000 list of America's fastest-growing private companies for three consecutive years (ranked #4368 in 2020).
- Pioneered ecoTWX fabric from recycled plastic bottles (launched 2017).
- Turned the company around from the brink of bankruptcy in 2009 into a market innovator.
- Launched the Zero-X no-glue and Blend85 recycled-foam footbed innovations.

## Latest updates

- **2025-06** — CEO Prasad Reddy named Ernst & Young Entrepreneur of the Year 2025 Southwest.
- **2023-12** — Entered licensing agreement to launch Wrangler Footwear across casual, work and western styles.
- **2021-08** — Announced carbon neutrality, retiring 3,000 tons of offsets via the American Carbon Registry.
- **2020-01** — Launched the Zero-X no-glue footwear collection and circular-economy upcycling initiatives.

## Links

- Website: https://twistedx.com
- LinkedIn: https://www.linkedin.com/company/twisted-x-boots
- Twitter/X: https://twitter.com/twisted_x_boots
- YouTube: https://www.youtube.com/@TwistedX
- Instagram: https://www.instagram.com/TwistedX
- Facebook: https://www.facebook.com/twistedxofficial
- TikTok: https://www.tiktok.com/@twistedxofficial

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Published by YesPress — https://yespress.io
Last updated: 2026-07-25