# Twilio Segment

> Twilio Segment is a business-to-business customer data platform that collects first-party events, validates data, combines identifiers into customer profiles, and activates audiences across marketing, analytics, warehouse, and engagement tools. Born from the analytics.js library, it became part of Twilio in a roughly $3.2 billion stock acquisition completed in 2020.

- **Founded:** 2011
- **Headquarters:** San Francisco, United States
- **Founders:** Peter Reinhardt (Co-founder and former CEO), Calvin French-Owen (Co-founder and former CTO), Ilya Volodarsky (Co-founder), Ian Storm Taylor (Co-founder)
- **Products:** Connections, Protocols, Unify, Engage, Reverse ETL
- **Notable:** Twilio completed its acquisition on November 2, 2020, at an approximately $3.2 billion transaction value., Raised a $175 million Series D in April 2019., Fender’s published case study reports a 5% increase in active paying users after onboarding changes and 29% lower churn alongside personalized engagement; these are customer-reported outcomes, not causal guarantees.

## Products & services

- **Connections** — Collects first-party events through APIs and SDKs and routes them to tools and warehouses.
- **Protocols** — Tracking plans, validation, schema enforcement, and controls for data quality.
- **Unify** — Identity resolution and unified profiles, with warehouse enrichment and profile synchronization.
- **Engage** — Audience building, predictions, and event-triggered journey orchestration.
- **Reverse ETL** — Moves warehouse data into downstream business tools.
- **Linked Audiences** — Combines Segment profile behavior and related warehouse entities for audience activation.

## Achievements

- Twilio completed its acquisition on November 2, 2020, at an approximately $3.2 billion transaction value.
- Raised a $175 million Series D in April 2019.
- Fender’s published case study reports a 5% increase in active paying users after onboarding changes and 29% lower churn alongside personalized engagement; these are customer-reported outcomes, not causal guarantees.

## Latest updates

- **2026-10** — October 5: Segment Conversation Memory Integration reached general availability, syncing customer identifiers and traits into Twilio Conversation Memory.
- **2026-08** — Connections pricing page marks its current plan comparison as August 2026; Free is $0 and Team starts at $120 per month.

## Links

- Website: https://www.twilio.com/en-us/segment
- LinkedIn: https://www.linkedin.com/company/segment-io/
- Twitter/X: https://twitter.com/segment
- GitHub: https://github.com/segmentio
- YouTube: https://www.youtube.com/@twilio
- Facebook: https://www.facebook.com/segmentio/

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Profile page: https://yespress.io/twilio-segment
Published by YesPress — https://yespress.io
Last updated: 2026-10-24