# TwelveLabs

> TwelveLabs is a San Francisco-based AI company building video-native multimodal foundation models that give machines the ability to see, hear, and understand video the way humans do. Its flagship models - Marengo for embedding and retrieval and Pegasus for video-to-text generation - power enterprise applications in media, government, sports, and security, enabling precise semantic search, summarization, and insight extraction from video at scale. With 30,000+ developers on its platform and backing from NVIDIA, Databricks, Snowflake, and In-Q-Tel, TwelveLabs is becoming the standard infrastructure layer for video intelligence.

- **Founded:** 2021
- **Headquarters:** San Francisco, United States
- **Founders:** Jae Lee (CEO & Co-Founder), Aiden Lee (Co-Founder), Dave Chung (COO & Co-Founder), SJ Kim (Co-Founder), Soyoung Lee (Co-Founder)
- **Team size:** ~170 employees
- **Products:** Marengo 3.0, Pegasus 1.5, TwelveLabs API Platform, Enterprise Video Intelligence
- **Notable:** CB Insights AI 100 list - 3rd consecutive year (2024), 30,000+ developers on platform, Indexed 2 million hours of footage in two days for a government client

## Products & services

- **Marengo 3.0** — Advanced multimodal embedding and retrieval model. Enables semantic search using natural language or images across video content. Processes up to 4 hours of video or audio files up to 6GB. Features enhanced cinematography understanding, sports analysis, and identifies movements, actions, objects, sounds, on-screen text, and spoken words.
- **Pegasus 1.5** — Generative video-to-text model. Produces video summaries, highlight generation, timestamp identification, and structured JSON output for video segmentation. Handles multimodal prompting with reference images and requires no pre-indexing.
- **TwelveLabs API Platform** — RESTful API platform for developers and enterprises to integrate video understanding capabilities. Available via Amazon Bedrock, AWS GovCloud, and official Python SDK (twelvelabs on PyPI). Used by 30,000+ developers.
- **Enterprise Video Intelligence** — End-to-end enterprise solutions for media & entertainment, government/security, sports analytics, and content management. Includes evidence management, content moderation, ad insertion, highlight reels, and anomaly detection.

## Achievements

- CB Insights AI 100 list - 3rd consecutive year (2024)
- 30,000+ developers on platform
- Indexed 2 million hours of footage in two days for a government client
- Marengo 3.0 available on Amazon Bedrock - first video understanding model at this scale on Bedrock
- Published TWLV-I evaluation framework for video foundation models at NeurIPS 2024
- Processing petabytes of video content globally
- Total funding: $110M+ from 18+ institutional investors
- Models outperform cloud majors and open-source alternatives on video understanding benchmarks

## Latest updates

- **2025-12** — Launched Marengo 3.0 on TwelveLabs platform and Amazon Bedrock with 4-hour video processing and 6GB file support
- **2025-12** — Released Pegasus 1.5 with video segmentation capabilities and structured JSON output
- **2025-12** — Launched Ecosystem Partner Program with Advanced and Verified partner tiers
- **2025-10** — Raised $100M Series B; Squid Game creator Hwang Dong-hyuk's Firstman Studio invested $3M
- **2024-12** — Secured $30M strategic round from Databricks, SK Telecom, Snowflake Ventures, HubSpot Ventures, and In-Q-Tel
- **2024-12** — Yoon Kim (former Apple Siri leader, SK Telecom CTO) joined as President
- **2024-06** — Announced Series A funding led by NEA and NVIDIA NVentures
- **2024-11** — Showcased video-language models and TWLV-I evaluation framework at NeurIPS 2024

## Links

- Website: https://twelvelabs.io
- LinkedIn: https://www.linkedin.com/company/twelvelabs
- Twitter/X: https://twitter.com/twelve_labs
- GitHub: https://github.com/twelvelabs-io

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Profile page: https://yespress.io/twelvelabs
Published by YesPress — https://yespress.io
Last updated: 2026-05-18